Job Description Senior Manager, Corporate Marketing

Reporting to: Senior Vice President

Role Summary

The Senior Manager – Corporate Marketing will lead the development and execution of integrated marketing strategies to enhance Trivitron Healthcare’s brand visibility, support business growth, and strengthen stakeholder engagement across domestic and international markets. This role requires a strategic thinker with robust functional expertise in healthcare marketing, digital communication, brand management, and cross-functional collaboration.

Key Responsibilities:

1. Brand Strategy & Management

- Drive overall brand positioning, messaging, and corporate identity across all business units.
- Ensure consistent brand communication across digital, print, events, and partner ecosystems.
- Manage corporate brand guidelines and ensure adherence across global teams.

2. Marketing & Communication Strategy

- Develop and execute annual corporate marketing plans aligned with organizational goals.
- Lead integrated marketing campaigns to support product launches, corporate initiatives, and strategic partnerships.
- Oversee creation of high-quality marketing collateral including brochures, videos, presentations, whitepapers, and case studies.

3. Digital Marketing & Content Leadership

- Strengthen digital presence through website management, SEO/SEM, marketing automation, and performance-driven digital campaigns.
- Lead corporate social media strategy—content planning, engagement growth, and reputation management.
- Drive thought leadership through blogs, articles, newsletters, and executive communication.

4. Corporate Communications & PR

- Manage internal and external communications, media relations, and corporate announcements.
- Collaborate with PR agencies to drive media visibility, press releases,



interviews, and industry features.
- Develop communication materials for leadership including speeches, keynotes, and investor/partner presentations.

5. Event & Campaign Management

- Lead corporate participation in national and international conferences, exhibitions, and medical congresses.
- Manage end-to-end event planning, branding, messaging, and post-event marketing.
- Coordinate cross-business activities for large-scale corporate campaigns.

6. Market Intelligence & Strategic Initiatives

- Conduct competitive benchmarking, market research, and industry trend analysis.
- Provide insights to leadership for strategic decisions, product positioning, and GTM initiatives.
- Support strategic partnerships and collaborations with medical associations, government bodies, and healthcare networks.

7. Team Leadership & Cross-functional Collaboration

- Lead, mentor, and develop the corporate marketing team.
- Work closely with sales, product management, R&D;, HR, clinical affairs, and global marketing teams.
- Manage external vendors, agencies, creative partners, and consultants.
- Qualifications & Experience

- Master’s degree in Marketing, Business Administration, Healthcare Management, or related field.
- 8–12 years of experience in corporate/brand marketing, preferably in medical devices, diagnostics, or healthcare.
- Proven track record in digital marketing, communication strategy, and brand management.
- Experience managing teams and large cross-functional projects.

Key Skills & Competencies

- Strategic thinking and strong business acumen
- Excellent communication and presentation skills
- Creative mindset with strong storytelling ability
- Proficiency in digital and analytics tools
- Strong stakeholder and vendor management
- Ability to work in a fast-paced, matrixed environment

📌 Sr. Manager - Corporate Marketing (Noida)
🏢 Trivitron Healthcare
📍 Noida