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The context

The brand is scaling up its product portfolio and its marketing team scaling from the current

three to five working with the product/business teams.

New ways of working are emerging eg. Aggressive experimentation segments, offers etc.

Business teams expect faster turnaround from marketing with sharper messaging, and

measurable outcomes. For example, what s the best way to communicate an 8% interest

rate or a cashback of Rs 6000

The challenge

Demand is compounding. Delivery is capped delayed.

Speed is breaking. Consistency is slipping into generic space. Less motivated teams.

The current agency is unable to deliver with speed and quality leading to suboptimal work

and missed deadlines.

The reality at the client end: Multiple marketing leads each with their priority this will not

change.

What the brand is looking for

Build or work a content engine that scales without chaos. One that delivers speed without

compromising quality. Consistency across 15+ products, predictable turnaround times the

ability to support both always-on marketing and high-intent launches.

All communication will fall into five high-impact streams:

- BAU (Always-On Marketing): Daily engagement, offers,



hygiene communication

- Acquisition Campaigns: Funnel-driven performance marketing

- CLCM (Lifecycle Marketing): Behaviour-led engagement journeys

- In-App Features GTMs: Adoption of new features, nudges at critical triggers

- Product Launches: High-visibility,high-stakes narratives

Channels

- PNs (Push Notifications)

- In app banners

- Email

- SMS/RCS

- WA

- Acquisition creatives (rich media, google pay, cred etc.)

- Meta / Paid creatives

- Product videos

Desired Agency Partner

The ideal partner should demonstrate:

- Ability to operate at scale
- Solid content operations capabilities
- Strategic planning expertise
- Fast turnaround without quality compromise
- Cross-channel creative excellence
- Strong stakeholder management
- Modular content thinking
- Performance marketing understanding
- Launch and GTM experience
- Process-oriented execution

Scope of Work

Detailed scope of work will be shared separately with shortlisted agencies.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Creative Agency Professional (Noida)
🏢 SuperStuff
📍 Noida