- Solid understanding of the products or technology being sold
- Ability to explain technical specifications and applications
- Understanding of:
- Engineering principles
- Testing equipment or industrial instruments
- Ability to conduct product demonstrations
2. Sales & Negotiation Skills
- Identifying customer needs and recommending suitable products
- Negotiating price, delivery, and contract terms
- Closing sales deals effectively
3. Customer Relationship Management
- Building long-term relationships with clients
- Maintaining regular client visits and follow-ups
- Ensuring customer satisfaction and repeat business
4. Time & Territory Management
- Planning visits to multiple customers in different locations
- Managing travel schedules efficiently
- Prioritizing high-value clients and leads
5. Presentation & Demonstration Skills
- Conducting product demonstrations
- Showing product benefits and performance
- Preparing technical presentations for customers
6. Reporting & Documentation
- Maintaining sales records and CRM data
- Preparing:
- Visit reports
- Sales forecasts
- Pipeline updates