Social Media & Content Strategist D2C (Appliances Brand)

Location: Bawana, Delhi
Company: Longway India

About Longway India

Longway India is a fast-growing appliances brand with a strong presence across India. We are now evolving into a premium, design-led brand—and social media will play a key role in building our brand recall, relevance, and cultural presence.

Role Overview

We are looking for a Social Media Expert who understands the new generation—someone who lives and breathes content.

This is not a posting job. This is a content-first, idea-first role where you will be responsible for building Longway’s presence through scroll-stopping content, strong hooks, and consistent storytelling.

You should know what works on Instagram, what goes viral, what converts—and most importantly, why.

Key Responsibilities

1. Content Strategy & Planning

- Build and execute a monthly content strategy aligned with brand goals
- Plan content across Instagram, YouTube Shorts, and other relevant platforms
- Ensure a mix of brand-building + performance-driven content

2. Content Creation & Execution

- Conceptualise and create short-form content (Reels, Shorts, UGC-style videos)
- Write solid hooks, scripts, and captions that grab attention in the first 3 seconds
- Shoot or coordinate shoots for content (in-house or with creators)
- Work closely with designers & video editors to bring ideas to life

3. UGC & Creator Ecosystem

- Identify and collaborate with UGC creators and influencers
- Build a network of creators for consistent content production
- Guide creators on scripts, angles, and brand tonality
- Ensure content feels authentic, relatable, and not overly ad-like

4. Trend & Platform Understanding





- Stay updated with latest trends, formats, and platform algorithms
- Quickly adapt trends into brand-relevant content
- Understand what works for reach, engagement, and virality

5. Brand Building & Recall

- Ensure all content aligns with Longway’s brand identity and premium positioning
- Build a distinct voice and personality for the brand
- Focus on consistency recall trust

6. Performance Tracking

- Track content performance (views, engagement, saves, shares)
- Identify winning formats and scale them
- Continuously optimize content strategy based on data

What We’re Looking For

- Strong understanding of Instagram, Reels, and short-form content ecosystem
- Ability to create hooks that stop scrolling
- Hands-on experience in content creation (UGC, reels, scripts, shoots)
- Strong sense of what feels native vs what feels like an ad
- Experience working with influencers and creators
- Understanding of brand building + performance marketing balance
- Creative thinker with a fast execution mindset

Bonus (Good to Have)

- Basic video shooting/editing skills
- Experience in D2C or consumer brands
- Understanding of memes, internet culture, and youth behaviour

Tools & Skills

- Instagram, YouTube Shorts, Meta tools
- Basic editing tools (CapCut, Canva, Premiere Pro, etc.)
- Content planning & scheduling tools
- Strong copywriting (hooks, captions, scripts)

Why Join Longway?

- Opportunity to build a next-gen Indian brand on social media
- Freedom to experiment with content and ideas
- Work directly with leadership and the creative team
- Fast execution environment—ideas don’t stay in PPTs here

Apply Now

Send your CV, portfolio, or social media work to:
[email protected]
[email protected]

📌 Social Media & Content Strategist (Appliances Brand) (New Delhi)
🏢 Onetail Brands Technologies
📍 New Delhi