Role & responsibilities

- Drive primary and secondary sales within the assigned territory to achieve monthly sales and distribution targets.
- Ensure effective coverage of retail outlets through SSMs and monitor order booking efficiency.
- Build and maintain strong relationships with stockists, distributors, retailers, and key trade partners.
- Execute trade marketing initiatives, promotional schemes, and BTL activities to maximize market visibility and sales growth.
- Ensure high standards of merchandising, product visibility, and POSM deployment across the market.
- Monitor key sales productivity parameters such as ECO, Bill Cut, Line Sold, Sales Value, and distribution reach.
- Manage stockiest operations, including inventory planning, stock availability, SMR preparation, and data accuracy in REACH.




- Prepare and submit trade claims as per company SOPs along with complete supporting documentation.
- Track market trends, competitor activities, customer feedback, and identify business opportunities to drive growth.
- Appoint and develop current stockists in accordance with company guidelines to strengthen market penetration.
- Maintain accurate sales reports, MIS, and ensure timely updates in company systems (REACH/POS).
- Collaborate with the Area Sales Manager (ASM) to improve retail business, enhance market share, and achieve business objectives.

Preferred Candidate Profile

- Graduate
- Age - 36 Max
- Experience in GT Foods & Beverages (FMCG0

📌 Senior Sales Officer (New Delhi)
🏢 Dabur
📍 New Delhi