06 Aug
|
Sukudo Studios
|
New Delhi
06 Aug
Sukudo Studios
New Delhi
About Us
Sukudo Studios is a TPN-certified dubbing and localization company serving global entertainment clients OTT platforms, micro drama apps, YouTube creators, and production houses — across 50+ languages. We work with clients including Netflix, Amazon Prime, and YouTube channels with 13M+ subscribers. We are now scaling our digital growth engine and building our brand from the ground up — and we need someone who can own it end to end.
The Role
This is not a "run ads and report clicks" role. You will own the full revenue journey — generating high-ticket B2B leads, nurturing and converting them, and managing client accounts post-conversion. You will also shape Sukudo’s brand identity from scratch across every digital touchpoint.
Key Responsibilities
Performance Marketing (Core)
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, and LinkedIn targeting high-ticket enterprise clients
- Own campaign budgets end to end — forecasting, allocation, spend optimization, and ROI accountability
- Measure and report performance of all campaigns against defined KPIs and ROI targets; present insights to leadership
- Instrument conversion points, optimize landing pages and user funnels, and run structured A/B tests
Full-Funnel Ownership
- Go beyond lead generation: qualify, nurture, and convert leads through email sequences, retargeting, and sales collaboration
- Manage and grow key client accounts post-conversion; identify upsell and retention opportunities
- Build and maintain the CRM pipeline and marketing automation workflows
International & China-Market Targeting
- Develop and execute strategies to reach and acquire clients based in China — including short drama platforms, production houses, and content distributors
- Navigate China-specific channels and outreach norms (WeChat, Baidu, Bilibili, Xiaohongshu, Chinese B2B directories) where Western ad platforms have limited reach
- Localize messaging and campaign approaches for Chinese decision-makers and international entertainment buyers
Modern & Emerging Channels
- Implement AI-driven ad formats and creative automation across platforms
- Drive AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies so Sukudo surfaces in AI search results (ChatGPT, Perplexity, Google AI Overviews)
- Stay ahead of digital marketing trends and evaluate emerging technologies for adoption
Brand & Content
- Lead brand-building from scratch — positioning, messaging, and visual consistency across all digital channels
- Maintain consistent brand voice across website, social, email, and paid media
- Work hands-on with website tools (Framer) to update landing pages and campaign assets
- Manage SEO strategy and coordinate on-page/technical improvements to drive organic traffic
Requirements
- 6+ years of proven digital marketing experience across B2C and D2C; B2B experience strongly preferred
- Demonstrable portfolio of Google, Meta, and LinkedIn ad campaigns targeting high-ticket clients — with measurable results (we will ask for numbers)
- Keen insight into targeting clients based in China — market entry, channels, and outreach practices
- Familiarity with the entertainment, media, dubbing, localization, or an adjacent industry
- Working knowledge of AI ads, AEO, and GEO practices
- Hands-on comfort with Framer or similar no-code website builders; GA4 and CRM/automation tools
- Creative problem-solver who can operate independently — strategy and execution, not just one or the other
- Willing to work on-site at our Tagore Garden, Recent Delhi office
Nice to Have
- Experience marketing services to international clients (US, Europe, China, SEA)
- Working proficiency in Mandarin or prior experience with Chinese clients or platforms
- Exposure to the YouTube ecosystem / creator economy
- Google Ads, Meta Blueprint, or HubSpot certifications
📌 Digital Marketing Manager (New Delhi)
🏢 Sukudo Studios
📍 New Delhi