Senior Marketing Manager, Strategic Campaigns will design, deliver, and optimize integrated marketing campaigns that support our global go-to-market strategy.

You will partner closely with senior internal stakeholders, subject matter experts, and the sales and business development teams to translate market insights, business priorities, and buyer needs into high-impact, multichannel campaigns and programs.

This role is ideal for a strategic, commercially minded marketer who combines strong planning capabilities with hands-on execution and a passion for creating measurable, client-centric campaigns that advance pipeline and revenue goals.

Role & responsibilities

Campaign Strategy & Planning

- Develop integrated campaign strategies that support key business priorities including demand and lead generation, client retention, and brand awareness/consideration.
- Partner with senior internal stakeholders, business development, and sales to define campaign objectives, audience segmentation, messaging, and value propositions.
- Leverage data, market intelligence, and competitive insights to shape campaign themes, identify target segments, and refine buyer personas.
- Build campaign plans that align content, digital, events, and outreach tactics across the full buyer journey.

Campaign Execution

- Support the end-to-end execution of complex, multi-channel campaigns across digital, paid media, social, email, events (virtual and in-person), and ABM motions.
- Ensure messaging relevance by aligning content and assets to target personas and buyer journey stages (awareness, consideration, decision).




- Maintain creative and brand consistency across all touchpoints while ensuring adherence to legal, regulatory, and internal review processes.
- Manage timelines, budgets, resources, and agency or vendor partners as needed to deliver high-quality, on-time campaign execution.

Stakeholder Collaboration

- Serve as a strategic marketing partner to senior leaders, sales teams, and internal subject matter experts, providing guidance on campaign best practices and opportunities for amplification.
- Work closely with content, design, digital, product marketing, and events teams to coordinate integrated campaign elements and ensure seamless delivery.
- Collaborate with sales and business development to facilitate campaign alignment, enablement, and follow-up strategies that enhance conversion.

Measurement & Optimization

- Establish KPIs and success metrics; monitor campaign performance and track outcomes against goals (MQLs, SQLs, pipeline contribution, ROI).
- Prepare and present performance reports and insights to senior stakeholders, highlighting impact, learnings, and recommendations.
- Use a continuous test-and-learn approach to optimize targeting, messaging, channels, and tactics for improved engagement and conversions.
- Maintain a data-driven mindset to guide future campaign planning and investment decisions.

Preferred candidate profile





- Should have 7+ years of B2B marketing experience in professional services, research, advisory, or related industries.

- Bachelors degree in marketing, business, or related field preferred.

- Proven track record of developing and executing integrated marketing campaigns that drive measurable business outcomes.

- Strong analytical and commercial acumen, with the ability to interpret sales, funnel, and market data to guide strategy and evaluate effectiveness.

- Deep understanding of buyer journeys, persona mapping, demand generation, and funnel optimization.

- Strong grasp of content marketing principles and messaging development for compelling, client-centric storytelling.

- Familiarity with account-based marketing (ABM) strategies a plus.

- Ability to develop creative solutions, including crafting or refining copy and briefing design teams, within legal and regulatory guidelines.

- Experience with marketing technology platforms (e.g., Marketo, 6sense), CRM systems (Salesforce preferred), and analytics/reporting tools.

- Excellent verbal, written, and visual communication skills, with the ability to influence and engage stakeholders at all levels.

- Strong interpersonal skills and a collaborative mindset, with the ability to work cross-functionally in a rapid-paced environment.

- Exceptional organizational and project management abilities; capable of managing multiple projects simultaneously and delivering high-quality results.

- High level of ownership and initiative, with a bias toward action, problem-solving, and delivering outcomes with urgency.

📌 Senior Marketing Manager- Strategic Campaigns (Bengaluru)
🏢 Mastermind Network
📍 Bengaluru