Job Description Consumer Research & Insights
I. Job Purpose

- Drive consumer and market insights through primary & secondary research, data analysis, and trend tracking to support strategic decision-making.
- Lead end-to-end execution of key CRI projects in collaboration with internal teams and external agencies.

II. Key Responsibilities
1. Business & Insight Generation

- Understanding of emerging consumer behaviors, lifestyle trends, and market shifts through primary and secondary research
- Analyse consumer, competition, and market data to generate actionable insights
- Develop inhouse research capabilities to capture relevant data and insights from vivo existing consumers, create a bridge between consumers and internal business stakeholders
- Develop various methodologies for driving User Orientation culture at state level

2. Project Ownership & Execution

- Lead end-to-end execution of key CRI projects (design analysis reporting)
- Consolidate insights into clear reports and presentations for stakeholders
- Ensure timely delivery and high-quality output across projects
- Build expertise in research methodologies and strategic frameworks

3.



Agency & Internal stakeholders Management

- Manage relationships with research agencies and partners for all the projects outsources to them
- Ensure clear communication, quality deliverables, and alignment with business objectives and align with various internal business stakeholders for better implementation
- Coordinate and collaborate with HO team as and when needed for effective execution of methodologies and strategies

4. Self Development & Effectiveness

- Demonstrate strong problem-solving and adaptability in a energetic environment
- Maintain high standards of communication and stakeholder management
- Continuously upgrade skills and explore new approaches to insights and strategy

III. Qualifications & Experience

- Education: MBA
- Core Skills: Strong expertise in consumer and market data analysis
- Relevant Experience: ~2-3 years in CMI, strategy, or similar roles within FMCG, smartphones, or consumer electronics (preferably with agency or client-side exposure)
- Overall Experience: ~2-3 years in relevant domains

📌 Consumer Research Insights (New Delhi)
🏢 Vivo
📍 New Delhi