Manager- Public Relations

MAJOR RESPONSIBILITIES

- Manage external communication and public relations for clients and influence stakeholder perception about the company.
- Drive the brand story right from identifying the stories, preparing the narratives, identifying appropriate channels and delivering the right media mix.
- Look at out of the box initiatives to enhance reputation, media visibility and positioning of the Company and its brand(s).
- Engage and manage relationships with the media/journalists on behalf of the clients.
- Team management : build and expand teams, mentor juniors; train freshers as part of their growth opportunities

OPERATIONAL ROLE & RESPONSIBILITIES / KRAS

Client Servicing (25%)

- Ensuring daily contact with the client
- Daily / weekly research on client / competition, understanding client business & business imperatives
- Supporting the account lead from time to time
- Generating pro-active media stories
- Developing media & PR plans
- Identify and provide relevant inputs for media stories, regular participation in industry stories
- Finalise reports (Event / Month / Quarter)
- Maintain daily client for operations and media related work
- Finalisation of press release, background information, product notes, bio-profiles etc.
- Develop pitch notes, briefing documents (except as specified otherwise)
- Creating first drafts of FAQ's,



Authored Articles, media quotes, reviews, plans, media profiles and Q&A;'s
- Research primary & secondary information related to clients products and services for media pitching.

Media Relations (50%)

- Daily engagement with journalists: Media relations across mainline, financials, wires, television, online, trade and new media
- Identify and deliver regular media opportunities based on client sectors
- Regular updation of media list with the most recent journalist covering a particular client sector
- Daily/weekly media intelligence gathering and reporting back to the client / internal teams
- Building favourable relationships with journalists for the benefit of organisation
- Proficiency and relationships with regional language media will be an added advantage

Reports & Processes (25%)

- Ensure timely delivery of daily reports, weekly reports, month reports, reviews and plans
- Ensure WIP meetings, daily/monthly planning calls are done
- Ensure MOM are shared within 48 hours with the client

QUALIFICATIONS AND CREDENTIALS

- Graduate in any discipline
- Masters in Mass Communication or MBA will be an added advantage
- Good command over verbal and written English
- Understanding of local media landscape
- Proficient in MS Office especially Word, PowerPoint and Excel

📌 Assistant Manager/Manager/Senior Manager- Public Relations (Hyderabad)
🏢 Consocia
📍 Hyderabad