About Citizenearth:

CitizenEarth is not just a brand; it's a movement. We craft stories, curate experiences, and build a world where sustainability is not an option but a lifestyle. Our brand thrives at the intersection of impact, style, and innovation. We are here to shake things up, redefine conscious consumption, and set recent standards for what it means to be a truly planet-positive brand. And thats where you come in.

Role & responsibilities

Role Overview: Were looking for a passionate, bold, and visionary Marketing & Branding Manager who can bring CitizenEarth to life across all touchpoints. Were all about community and stories. Youll be the guardian of our brand voice, the mastermind behind our campaigns, and the storyteller who makes people fall in love with CitizenEarth. From high-energy digital marketing strategies to on-ground activations, PR, and content creation, youll be at the heart of everything that shapes our identity. Youll build and execute campaigns that not only capture attention but also inspire action. If you believe in crafting compelling narratives, growing engaged communities, and making sustainability irresistible, this role is for you.

What Youll Do:

1. Brand Strategy & Positioning • Own and evolve the CitizenEarth brand, ensuring consistency and impact across all channels. • Develop and execute a brand strategy that positions CitizenEarth as an industry leader in sustainable fashion and lifestyle. • Create and maintain brand guidelines that are creative, relevant, and future-proof. • Ensure a seamless and compelling brand identity across website, social media, packaging, campaigns, and collaborations.

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Marketing & Digital Growth • Design and execute high-energy digital marketing campaigns that drive engagement, traffic, and conversions. • Oversee all social media channels, crafting bold, insightful, and on-brand content that resonates. • Develop influencer and community-driven marketing strategies to amplify CitizenEarths voice. • Optimize SEO, email marketing, paid media, and other performance driven marketinginitiatives. • Track and analyze campaign performance, iterating based on insights to maximize impact.

3. Content & Storytelling • Curate and oversee the creation of compelling, story-driven content that speaks to CitizenEarths audience and mission. • Work closely with designers, photographers, and videographers to produce high quality visuals and videos. • Develop blog articles, newsletters, and thought leadership pieces that elevate the brands voice. • Conceptualize and script engaging brand campaigns, launches, and activations.

4. Public Relations & Communications • Develop and maintain strong relationships with media, influencers, and industry leaders. Craft press releases, pitches, and media kits that showcase CitizenEarths impact and innovation. • Secure brand features in top publications, ensuring CitizenEarth is always part of the sustainability conversation. • Represent CitizenEarth at industry events, panels, and networking opportunities.

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Partnerships & Collaborations • Identify and build strategic partnerships with aligned brands, influencers, and organizations. • Lead collaborations that drive awareness, credibility, and business growth. • Coordinate co-branded campaigns, events, and initiatives that amplify Citizenearths impact.

6. On-Ground Activations & Events • Conceptualize and execute immersive brand experiences that make CitizenEarth unforgettable. • Manage pop-ups, activations, and sustainability-focused community events. • Oversee brand representation at festivals, conferences, and global sustainability initiatives.

What You Bring:

• Experience in marketing, branding, or communications, preferably in fashion, lifestyle, or sustainability-driven brands. • Conversant with AI, Canva and other tools as were a tech-first Brand • A creative, strategic mindset with a knack for storytelling and visual communication. • Deep understanding of digital marketing trends, social media strategies, and content creation. • Experience in PR, influencer marketing, and community engagement. • Ability to juggle multiple projects while maintaining brand consistency and creative excellence. • Strong leadership skills, with experience managing teams and external creative partners. • Passion for sustainability, conscious consumerism, and impactful branding and storytelling. • A data-driven approach to measuring marketing success and making informed decisions. • Work seamlessly with and manage external agencies and brand partners (eg: website/brand agencies etc.) • The ability to dream big and execute flawlessly.

📌 Marketing Specialist (New Delhi)
🏢 Best Group
📍 New Delhi