Role Overview

We're looking for a Performance Marketer to own paid acquisition across Meta, Google, and marketplace ad platforms and move from pre-launch buzz to a full commercial launch. Responsible for ad accounts, dashboards, owning budgets independently, turning performance data into explicit, actionable recommendations for the wider marketing team.

Role & responsibilities

- Plan, execute and optimize paid campaigns across Meta Ads, Google Ads, and marketplace ad platforms (Myntra Ads, Flipkart Ads).
- Own performance marketing budgets end-to-end allocation, pacing, and ROI tracking reporting results against clear KPIs (ROAS, CAC, CTR, conversion rate).
- Build and manage full-funnel paid strategies aligned to the 16-week phased content calendar (Mystery Build Heat Launch), syncing paid pushes with organic content moments.
- Set up and maintain tracking infrastructure pixel/conversion tracking, UTM structures, and dashboards (GA4 and platform-native reporting).
- Run structured A/B tests on creatives, audiences, and landing pages, and translate results into optimization decisions.
- Collaborate closely with the Marketing & Branding Head to align paid creative with brand identity and campaign messaging.
- Support influencer and content amplification through boosted/paid distribution where relevant.




- Monitor competitor ad activity in the Indian activewear/D2C space and flag opportunities or threats.
- Prepare regular performance reports and dashboards for leadership, with clear takeaways and next steps.
- Manage relationships with ad platform reps/agencies where applicable, staying current on platform updates and best practices.

Preferred candidate profile

- Graduate in any discipline having 3 - 5 years of hands-on experience running paid campaigns on Meta Ads and Google Ads, ideally for a D2C or e-commerce brand.
- Strong command of performance metrics (ROAS, CAC, CPM, CTR, conversion rate) and comfort working directly inside ad managers and analytics tools.
- Working knowledge of GA4, pixel/conversion tracking, and UTM-based attribution.
- Experience with marketplace advertising (Myntra Ads, Flipkart Ads) is a strong plus.
- Analytical mindset comfortable pulling data, spotting trends, and making budget calls based on numbers rather than gut feel.
- Basic understanding of creative testing and the ability to brief in creative asks to the content/design team based on performance learnings.
- Prior experience in a fashion, lifestyle, or activewear D2C brand is a plus, but not mandatory.
- Comfortable working in a fast-paced startup environment with shifting priorities and tight timelines.

📌 Performance Marketer (New Delhi)
🏢 Canis Talent Solutions
📍 New Delhi