Digital Marketing & Organic Lead Generation Specialist

Location: Remote / Hybrid (Preferred: India working EST/CST hours)

Employment Type: Full-Time

Experience: 48 Years

Industry: B2B Technology, Staffing, SaaS, AI, Franchise Development

About the Role:

We are looking for a highly motivated and results-driven Digital Marketing & Organic Lead Generation Specialist to join our team. The ideal candidate will be responsible for generating high-quality B2B leads through organic marketing strategies, social media, content marketing, SEO, and digital outreach.

This role is not limited to running social media pagesit requires someone who understands how to identify decision-makers, build targeted campaigns, create engaging content, optimize digital presence, and consistently generate qualified leads for our sales team.

The candidate should have strong expertise in digital marketing, organic lead generation, social media growth, Google platforms, and modern AI-powered marketing tools.

Key Responsibilities:

Organic Lead Generation:

- Generate qualified B2B leads using organic marketing strategies.
- Identify and target decision-makers including CEOs, CTOs, HR Directors, Talent Acquisition Managers, Founders, Franchise Investors, and Business Owners.
- Build lead generation campaigns through LinkedIn, Facebook, Instagram, X (Twitter), YouTube, Reddit, Quora, and other relevant platforms.
- Develop strategies to consistently increase inbound enquiries.
- Research target companies and create prospect databases.
- Generate leads without relying solely on paid advertising.

Digital Marketing:

- Develop and execute comprehensive digital marketing strategies.
- Plan and manage multi-channel marketing campaigns.
- Improve website traffic, engagement, and conversions.
- Optimize landing pages for lead generation.
- Create marketing funnels for different services.
- Analyze campaign performance and continuously improve ROI.

Social Media Marketing:

- Manage company pages across all major platforms.
- Create engaging content calendars.
- Design campaigns that increase followers and engagement.
- Build online communities.
- Monitor competitors and industry trends.




- Generate leads directly through social media engagement and outreach.

SEO & Google Marketing:

- Improve organic search rankings.
- Perform keyword research.
- Optimize website content for SEO.
- Manage Google Business Profile.
- Improve Google indexing.
- Implement technical and on-page SEO best practices.
- Track website performance using Google Analytics and Google Search Console.

Content Marketing:

- Create high-quality marketing content.
- Develop blogs, newsletters, email campaigns, and case studies.
- Produce compelling LinkedIn articles and thought leadership content.
- Write landing page copy that converts visitors into leads.
- Work with design teams to produce visual marketing assets.

Email Marketing & Automation:

- Create email marketing campaigns.
- Build lead nurturing workflows.
- Segment prospects.
- Improve email open and conversion rates.
- Experience with marketing automation platforms is preferred.

Analytics & Reporting:

- Track KPIs across all digital channels.
- Prepare weekly and monthly reports.
- Monitor website traffic, conversions, lead quality, and campaign performance.
- Recommend improvements based on analytics.

AI-Powered Marketing:

- Utilize AI tools to improve marketing productivity.
- Create AI-assisted content.
- Use AI for keyword research, campaign optimization, competitor analysis, and lead research.
- Stay updated with the latest AI marketing trends.

Required Skills:

- Robust expertise in Digital Marketing
- Excellent Organic Lead Generation skills
- Social Media Marketing
- LinkedIn Marketing
- Facebook Marketing
- Instagram Marketing
- X (Twitter) Marketing
- YouTube Marketing
- Reddit & Community Marketing
- Quora Marketing
- Google Analytics
- Google Search Console
- Google Business Profile
- Search Engine Optimization (SEO)




- Content Marketing
- Email Marketing
- Marketing Automation
- Landing Page Optimization
- Conversion Rate Optimization (CRO)
- Keyword Research
- Competitor Analysis
- Marketing Funnel Creation
- Lead Nurturing
- CRM Management
- Data Analysis

Tools & Platforms:

Experience with most of the following is preferred:

- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Business Profile
- Google Ads
- LinkedIn Campaign Manager
- Meta Business Suite
- Buffer
- Hootsuite
- Canva
- Adobe Creative Suite
- HubSpot
- Mailchimp
- Zoho CRM
- Salesforce
- SEMrush
- Ahrefs
- Moz
- Screaming Frog
- WordPress
- Webflow
- Bubble.io (Preferred)
- ChatGPT
- Claude
- Gemini
- Perplexity AI
- Canva AI
- Notion AI

Preferred Experience:

Candidates with experience in one or more of the following industries will be preferred:

- IT Staffing & Recruitment
- Technology Consulting
- SaaS
- Artificial Intelligence
- Software Development
- Franchise Development
- B2B Sales
- Professional Services

Desired Qualities:

- Self-driven and highly organized
- Solid research and analytical skills
- Excellent written and verbal communication
- Creative thinker with a growth mindset
- Ability to work independently
- Strong understanding of buyer personas
- Data-driven decision maker
- Ability to meet lead generation targets

Key Performance Indicators (KPIs):

- Qualified leads generated per month
- Organic website traffic growth
- Social media follower and engagement growth
- Conversion rate improvements
- SEO keyword ranking improvements
- Website inquiries generated
- Email campaign performance
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Cost per Lead (where applicable)

What Success Looks Like:

Within the first 90 days, the successful candidate should:

- Develop a comprehensive digital marketing strategy.
- Build an organic lead generation engine.
- Increase engagement across social media channels.
- Improve website visibility and SEO rankings.
- Generate a consistent pipeline of qualified B2B leads.
- Establish measurable marketing processes and reporting dashboards.

📌 Digital Marketing & Organic Lead Generation Specialist (Delhi)
🏢 Showman Staffing
📍 Delhi