Head of Business Development & Growth (D2C Marketplace) CXO Leadership Role

About the Role

We are looking for a visionary, entrepreneurial, and execution-focused business leader to join our leadership team as the Head of Business Development & Growth (CXO Level). This role will be responsible for architecting and driving the company's overall growth strategy, leading business expansion, revenue acceleration, strategic partnerships, customer acquisition, marketplace development, and commercial excellence.

As a core member of the leadership team, the incumbent will work closely with the Founders to define the company's long-term growth roadmap, build scalable business models, establish strategic alliances, expand into new markets, and create sustainable competitive advantages.

This role demands a leader who has successfully built and scaled high-growth startups, understands marketplace dynamics, and possesses the strategic vision to transform a fast-growing business into a market leader.

Key Leadership Responsibilities

1. Growth Strategy & Business Transformation

- Develop and own the company's overall growth strategy aligned with long-term business objectives.
- Build scalable growth engines across customer acquisition, revenue generation, marketplace expansion, and strategic partnerships.
- Identify new business opportunities, adjacent revenue streams, and innovative business models.
- Drive strategic planning, annual business plans, and growth roadmaps.
- Develop expansion strategies for new cities, current customer segments, and new service categories.
- Evaluate market opportunities and prioritize investments based on business impact and ROI.
- Act as a strategic advisor to the Founders on business growth, expansion, and commercial strategy.

2. Strategic Business Development & Enterprise Partnerships

Lead high-value strategic partnerships that create sustainable competitive advantage.

Develop partnerships with:

- Residential societies and gated communities
- Real estate developers and builders
- Corporate organizations and employee wellness programs
- Coworking operators
- Plant nurseries and gardening suppliers
- Interior design firms
- Landscape architecture companies
- Housing Welfare Associations (RWAs)
- Hospitality and premium residential brands
- Educational institutions
- Government and municipal ecosystem partners

Responsibilities include:

- Identifying partnership opportunities.
- Structuring long-term commercial agreements.
- Negotiating strategic alliances.
- Building institutional revenue channels.
- Creating ecosystem partnerships that strengthen the marketplace.

3. Revenue Growth & Commercial Leadership

Own the company's complete revenue strategy.

Responsibilities include:

- Driving aggressive revenue growth across all business verticals.
- Designing scalable revenue models.
- Developing pricing strategies.
- Identifying monetization opportunities.
- Improving profitability and contribution margins.
- Building recurring revenue through subscriptions and memberships.
- Developing cross-selling and upselling frameworks.
- Achieving monthly, quarterly, and annual business targets.

4. Customer Acquisition & Lifecycle Growth

Lead customer growth across both online and offline channels.

Key responsibilities:

- Build customer acquisition strategy.
- Optimize customer acquisition cost (CAC).




- Improve conversion rates across the customer journey.
- Design referral and loyalty programs.
- Develop retention and engagement strategies.
- Increase customer lifetime value (LTV).
- Build predictable demand-generation engines.
- Create scalable growth funnels using digital, community, partnerships, and offline channels.

5. Marketplace & Supply Ecosystem Development

Own the demand-supply equilibrium of the marketplace.

Responsibilities:

- Build and scale the network of gardening professionals, service partners, and vendors.
- Create partner acquisition strategies.
- Develop partner onboarding and certification programs.
- Improve partner productivity and utilization.
- Establish partner performance scorecards.
- Build scalable operational frameworks for marketplace expansion.
- Ensure service quality and customer satisfaction across all markets.

6. Sales Leadership & Commercial Excellence

Build a world-class sales organization.

Responsibilities:

- Lead B2B and B2C sales functions.
- Develop enterprise sales strategies.
- Build key account management capabilities.
- Create sales processes, CRM systems, and performance frameworks.
- Improve sales productivity.
- Build predictable revenue pipelines.
- Lead negotiations for strategic and institutional accounts.

7. Marketing & Growth Innovation

Collaborate closely with the marketing function to accelerate business growth.

Responsibilities:

- Develop integrated go-to-market strategies.
- Drive performance marketing initiatives.
- Identify innovative customer acquisition channels.
- Build community-led growth programs.
- Launch referral, loyalty, and ambassador programs.
- Increase brand awareness in target markets.
- Drive organic and partnership-led growth initiatives.

8. Data-Driven Business Leadership

Establish a culture of performance measurement and analytical decision-making.

Responsibilities:

- Build executive dashboards for business performance.
- Monitor growth KPIs.
- Analyze customer behavior and buying patterns.
- Evaluate competitive intelligence.
- Forecast business performance.
- Present strategic business reviews to Founders, Board Members, and Investors.
- Recommend course corrections based on data insights.

9. Team Leadership & Organizational Development

Build and lead a high-performing growth organization.

Responsibilities:

- Recruit and mentor senior business leaders.
- Build Business Development, Sales, Partnerships, and Growth teams.
- Establish OKRs and performance management systems.
- Foster a culture of ownership, innovation, collaboration, and accountability.
- Develop future leadership talent within the organization.

Strategic Ownership

The Head of Business Development & Growth will own:

- Business Growth Strategy
- Revenue Strategy
- Market Expansion
- Customer Acquisition
- Strategic Partnerships
- Marketplace Growth
- Sales Performance
- Commercial Excellence
- Customer Retention
- Business Profitability
- Supply Ecosystem Development

Key Performance Indicators (KPIs)

- Annual Revenue Growth




- Gross Merchandise Value (GMV)
- Contribution Margin
- EBITDA Improvement
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV)
- Customer Retention Rate
- Repeat Booking Percentage
- Subscription Revenue Growth
- Net Revenue Retention
- Strategic Partnership Revenue
- Enterprise Account Growth
- Partner Acquisition & Retention
- Marketplace Fill Rate
- Supply Utilization
- New City Launches
- Market Share Growth
- Sales Pipeline Conversion
- Business Profitability

Required Qualifications

- Bachelor's degree in Business Administration, Marketing, Management, Engineering, or a related discipline.
- MBA from a reputed institution will be preferred.
- 15+ years of progressive leadership experience in Business Development, Growth, Revenue, Commercial Strategy, Marketplace Operations, or General Management.
- Demonstrated experience in CXO, Business Head, Growth Head, Commercial Head, or equivalent leadership roles.

Essential Experience

The ideal candidate should have:

- Proven experience in building and scaling a startup or high-growth business from an early stage to significant scale.
- Strong track record of leading strategic growth initiatives in startup environments, including creating repeatable growth engines, expanding into new markets, and driving rapid revenue growth.
- Experience in consumer technology, home services, marketplaces, e-commerce, D2C platforms, or technology-enabled service businesses.
- Successfully led business expansion across multiple cities or regions.
- Experience raising revenue through strategic partnerships and enterprise alliances.
- Deep understanding of marketplace economics, demand-supply management, customer lifecycle management, and unit economics.
- Experience working directly with founders, investors, and leadership teams to shape company strategy.
- Strong network across real estate developers, residential communities, corporate ecosystems, home services, and consumer service industries will be an added advantage.

Core Competencies

- Strategic Business Leadership
- Business Scaling & Startup Growth
- Growth Strategy
- Revenue Management
- Commercial Excellence
- Strategic Partnerships
- Enterprise Sales
- Marketplace Operations
- Customer Acquisition & Retention
- Financial Planning & Business Modeling
- Data Analytics & Performance Management
- Negotiation & Deal Structuring
- Change Management
- Team Building & Leadership
- Stakeholder & Investor Management

What Success Looks Like (First 12–18 Months)

Within the first 12–18 months, the successful candidate will:

- Build a scalable demand-generation engine that consistently drives customer acquisition.
- Develop a robust supply ecosystem with high-performing service partners.
- Establish strategic partnerships contributing a significant share of company revenue.
- Successfully launch and scale operations across multiple cities.
- Increase customer retention, repeat bookings, and subscription adoption.
- Improve contribution margins and overall business profitability through optimized commercial strategies.
- Create scalable systems, processes, and governance frameworks to support rapid expansion.
- Position the company as the preferred and most trusted home gardening platform in the market.
- Build a leadership-ready business development and growth organization capable of sustaining long-term growth.

📌 Growth & Business Head-C - Startup ( CXO Level) (New Delhi)
🏢 Grotech Landscape Developers
📍 New Delhi