About , Pioneer Furnaces At-a-Glance

Pioneer Furnaces has been a leading manufacturer of industrial furnaces, for various applications, in the field of melting and heating for ferrous and non-ferrous metals, as well as auxiliary equipments like handling systems, charging machines, special purpose machines for foundries, extrusion plants and rolling mills, and heat treatment plants, since more than 40 years, with a wide customer base in India and abroad.

Providing Customized Solutions

Pioneer has carved a niche for itself in providing customized and customer specific solutions for extrusions plants, foundries and for heat treatment plants.

Each activity at Pioneer, is geared to provide an ideal solution to meet the exact needs of the customer, thus enabling it to achieve the goal of complete Customer Satisfaction.

Position Summary

We are looking for a technically strong, commercially driven Sales Engineer to sell capital equipment (industrial furnaces / induction heating and melting systems) to B2B customers such as foundries, forging units, casting houses, and metal processing plants. This is a consultative, solution-selling role the incumbent will need to understand customer process requirements, translate them into technical proposals, and manage a long sales cycle from lead generation through commissioning handover.

This role suits an engineer who enjoys being in front of customers, can hold a technical conversation on furnace/electrical systems, and is equally comfortable negotiating commercial terms and closing high-value deals.

Role & responsibilities

Key Responsibilities

1. Business Development & Lead Generation

- Identify and develop new business opportunities within target industries (foundries, forging, casting, non-ferrous processing units) across the assigned territory.
- Build and maintain a strong sales pipeline through market mapping, cold outreach, industry events, trade fairs, and referrals.
- Track competitor activity,



market pricing, and emerging customer requirements to inform sales strategy.

2. Technical Consultation & Solution Selling

- Manage the complete B2B sales cycle: lead qualification site visit/technical discussion proposal commercial negotiation order closure.
- Understand customer's production process, melting/heating capacity requirements, power availability, and plant layout to recommend the right furnace configuration.
- Prepare and present technical proposals, capacity calculations, and equipment specifications tailored to customer needs.
- Coordinate with the design/engineering team to customize solutions for non-standard or large-scale requirements.
- Prepare techno-commercial offers, negotiate pricing, payment terms, and contractual conditions in line with company policy.
- Coordinate with finance/credit teams on customer creditworthiness, advance payment terms, and financing arrangements (bank loans/leasing where applicable).
- Participate in monthly/quarterly sales review meetings.
- Excellent communication and interpersonal skills to engage with plant owners, technical heads, and procurement teams.
- High willingness to travel extensively (field-based role, frequent customer site visits).
- Self-driven, resilient, and comfortable working with minimal supervision in the field.
- Strong ownership mindset able to manage the full sales cycle independently.

3. Customer Relationship Management

- Act as the primary point of contact for assigned accounts through the pre-sales and order execution stages.




- Build long-term relationships with plant owners, purchase heads, and technical decision-makers (often promoter-led SME/mid-size manufacturing units).
- Support post-order coordination with the project execution/commissioning team to ensure smooth handover and customer satisfaction.

Required Qualifications

Education: B. Tech / B.E. in Electrical, Electronics, Power Electronics, or Metallurgical Engineering (mandatory).

Experience:

- Engineer: 1 - 4 years of relevant experience in capital equipment / industrial machinery sales, preferably in furnaces, induction heating, foundry equipment, or allied engineering products.
- Sr. Engineer: 4 - 8 years of relevant B2B capital equipment sales experience, with a demonstrated track record of closing high-value technical sales and managing key accounts independently.
- Prior exposure to foundry, forging, casting, steel, or metal processing industries is highly preferred or candidate having the experience selling the capital equipment selling can apply.
- Freshers with robust technical aptitude and a genuine interest in technical sales may be considered for a trainee/junior track, subject to management discretion.
- Strong consultative/solution-selling skills ability to diagnose customer needs rather than push a standard product.
- Confident in techno-commercial negotiations, proposal writing, and closing long sales cycles (capital equipment sales typically range from weeks to several months).
- Comfortable with target-driven, KPI-based performance environments.

What We Offer

- Opportunity to work with a growing player in the industrial furnace/capital equipment space.
- Exposure to technically challenging, high-value B2B sales with long-term customer relationships.
- Growth path into senior sales leadership/key account management roles.[Compensation incentive structure, and other benefits - as per company policy]

📌 Hiring - Sr. Engineer/Engineer - Capital Equipment SalesB Sales) (Kolkata)
🏢 Pioneer Furnaces
📍 Kolkata