Role Summery:

The Regional Marketing Manager is accountable for driving footfalls to 20+ ORRA stores in the region primarily by bringing new customers to the store, and by supporting the in-store sales team in tracking and re-engaging repeat buyers. The role translates national brand campaigns into the region, curates local activations and BTL programmes, executes core visual merchandising elements and builds micro-marketing strategies at store and catchment level to deliver footfall and walk-in goals.

Key Responsibilities:

Footfalls and customer acquisition

- Own the regional footfall target plan and execute marketing interventions that bring new customers into ORRA stores across the region.
- Build catchment-level marketing plans for each store: local outreach, society and corporate activations, partnerships, wedding-venue and event tie-ups.
- Monitor repeat buyers in partnership with the in-store sales teams support them with data, communication tools and re-engagement campaigns (loyalty, referral, occasion-based outreach) to bring existing customers back

Activations and BTL

- Curate and execute regional activations and BTL campaigns exhibitions, mall activations, wedding and festive-season programmes, local influencer and community events.
- Plan BTL media for the region OOH, print, radio, cinema, local digital within allocated budgets and aligned to the national media strategy.
- Measure every activation on footfalls, walk-ins, conversions and cost per walk-in; iterate based on results

Recent store launches

- Plan and execute marketing for new store launches in the region pre-launch buzz, launch events, local media, influencer and catchment outreach to build awareness and drive early footfalls.
- Coordinate with the Head of Brand and Brand Manager on launch creative and assets, and with retail operations on launch readiness and post-launch momentum plans.

National campaign extension





- Extend national ATL and digital campaigns to stores in the region ensure timely, guideline-compliant rollout of campaign assets across store facades, in-store communication and local media.
- Adapt national campaigns to regional festivals, languages and bridal customs in coordination with the Head of Brand and Brand Manager.

Visual merchandising and in-store experience

- Execute basic visual merchandising elements across stores windows, in-store displays, campaign signage and launch dressing – to brand standard.
- Conduct regular store audits for brand presentation and campaign visibility; close gaps with store teams.

Micro-marketing and insight

- Curate micro-marketing strategies at store and catchment level – store-specific offers, hyperlocal digital targeting, community programmes – to achieve footfall and revenue goals.
- Track competitor activity, local market trends and customer behaviour in the region; share insights with the central marketing team.
- Report regional marketing performance – footfalls, walk-ins, campaign ROI, budget utilisation – to the Head of Marketing on an agreed cadence.

Candidate Profile

- 3–6 years of experience in regional, retail or trade marketing – jewellery, luxury, fashion, consumer durables or premium retail preferred.
- Proven track record of driving store footfalls through activations, BTL campaigns and local marketing.
- Hands-on experience with events, exhibitions, mall activations and local media buying.
- Working knowledge of visual merchandising execution and retail marketing operations.
- Comfort with data – footfall tracking, campaign measurement, budget management.
- Strong on-ground network and willingness to travel extensively within the region; fluency in the regional language is an advantage.
- Graduate degree required; MBA in marketing preferred.

Interested candidates can share their updated resume on mentioned email address.

Regards,

Poonam Sargade

Human Resources

P: 022 66807777 M: (phone hidden)

E: [email protected]

📌 Regional Market Manager - South & North (Bengaluru)
🏢 ORRA Fine Jewellery
📍 Bengaluru