Job Description: B2B Marketing Manager (Sales Enablement & Collateral)

Reports to: Head of Marketing | Experience: 47 years

About the Role

Future Today is one of the worlds largest independent streaming (CTV/OTT) companies, operating a portfolio of ad-supported apps across leading platforms. We are looking for a hands-on B2B Marketing Manager focused on Sales Enablement to own the messaging engine and collateral that powers our advertising business. This role is dedicated to elevating our sales narratives, ensuring brand consistency, and arming our ad sales teams with high-impact materials to win deals.

To learn more about us, visit the Future Today Inc. website and our Flagship Apps: Fawesome and HappyKids.

What You’ll Own

- Sales Team Enablement & Narrative Design: Build pitch decks, one-pagers, case studies, category and brand sales narratives, and customized presentations that lift pitch quality and win deals. Partner directly with Sales Leadership to map out the advertiser buying journey and proactively design collateral tailored to specific verticals (e.g., CPG, Automotive, Toys) and various stages of the sales funnel.
- Collateral Repository & Version Control: Maintain a single source of truth for messaging, positioning, and sales collateral, keeping the team armed with ready-to-use materials for every pitch. Audit and update the central repository weekly to ensure all data points, app metrics, and case studies are current. Train the sales team on how to leverage these materials effectively.
- Competitive & Market Intelligence: Conduct ongoing competitive analysis of the CTV/OTT and digital advertising landscape.



Synthesize market research data into an actionable ready reckoner and objection-handling scripts for the sales team to use against competitors.
- Post-Campaign Case Study Pipeline: Establish a formal process with the Account Management team to analyze and identify high-performing ad campaigns. Interview clients or internal teams to extract performance metrics and translate them into polished, data-backed case studies.
- Brand & Messaging Support: Keep B2B messaging, positioning, and value propositions consistent across all advertiser touchpoints, in partnership with the broader marketing and PR teams.
- AI-Powered Content Production: Use AI tools intelligently across copywriting, content production, competitive intelligence, and pitch customization to operate with the speed and output of a far larger team. Act as the internal champion for generative AI tools, building custom prompts and frameworks that allow the rapid customization of pitch decks for high-value prospects.

What We’re Looking For

Must-haves:

- 4–7 years in B2B marketing, with a meaningful portion in digital, media, ad-tech, SaaS, or streaming/OTT companies.
- Proven sales-enablement experience: You have built pitch decks, sales collateral, and narratives that sales teams actually used and that moved the needle.
- Sharp writing,



copywriting, and visual storytelling skills (ability to turn complex data into clean, persuasive slides).
- Genuine, smart use of AI in day-to-day marketing and content work.

Nice-to-haves:

- Familiarity with the CTV/OTT or digital advertising ecosystem.
- Comfort with audience and market-research tools, and translating insights into sales stories.

How We’ll Measure Impact (KPIs)

- Ad Sales enablement effectiveness and pitch win-rate support.
- Internal adoption rate and usage depth of the sales collateral repository.
- Time-to-market for custom pitch decks and vertical-specific collateral.
- AI-driven gains in content productivity, speed, and pitch personalization.

Perks and Benefits

Work from Home, Great Work Environment, Above Market Salary

Key Links that you can look up are:

http://futuretodayinc.com/ (parent company)

https://fawesome.tv/

https://happykids.tv/

About the Company: We are an OTT video streaming company, which specializes in cutting edge media technology and marketing. iFood Web Media Technology is the Indian arm of Silicon Valley based company Future Today Inc. The company operates over 700 channels on leading Connected TV/Smart TV/OTT platforms like Roku, Amazon FireTV, Apple TV, Windows 10, Android, etc. and launching soon on Jio TV (Reliance). Our model of business is Ad funded video on demand (AVOD). Our channels/apps are segmented into popular verticals such as Movies & TV, Kids & Family, Food & Lifestyle, etc. Some of the leading Future Today channels include HappyKids.tv, iFood.tv, Fawesome.tv and more.

📌 B Marketing Manager (Bengaluru)
🏢 Ifood Web Media Technology
📍 Bengaluru