Role & responsibilities

1. Sales Strategy & Market Establishment

- Define and execute overall sales strategy across target markets and regions.
- Build brand and product presence, positioning products competitively against established players.
- Identify and prioritize new markets, geographies, and channels for expansion.

2. Distribution & Channel Management

- Build, manage, and expand distributor and channel network.
- Manage relationships with distributors, wholesalers, and retail partners to ensure consistent product availability and visibility.

3. Team Building & Leadership

- Recruit, train, and lead a high-performing sales team across regions.
- Set targets, KPIs, and incentive structures to drive team and channel performance.

4. Revenue & Target Ownership

- Own overall sales revenue and volume growth targets.
- Monitor sales performance, market share, and competitive positioning on an ongoing basis.




- Report sales performance and strategy regularly to promoters and management.

5. Market Intelligence

- Track competitor activity, pricing, and market trends.
- Provide demand forecasting input to production and procurement functions.

Preferred candidate profile

Must-Haves

- Proven track record building sales strategy and establishing market presence, ideally within cigarette/tobacco or closely comparable regulated FMCG.
- Experience building and leading distribution networks and sales teams from the ground up or through a growth phase.
- Robust understanding of trade and distributor economics within a regulated product category.

Preferred Background

- Prior VP Sales / Sales Head experience at a tobacco or FMCG company.
- Existing distributor and trade relationships in target markets.

📌 VP Sales / Head of Sales (New Delhi)
🏢 Mount Talent Consulting
📍 New Delhi