Company: LIV India Autocare Pvt. Ltd.
Position: Vice President Sales
Department: Sales & Business Development
Reporting To: Managing Director
Location: Mohali, Punjab
Employment Type: Full-Time

Job Summary

LIV India Autocare Pvt. Ltd. is seeking a dynamic and strategic Vice President Sales to lead the company's sales, franchise expansion, and revenue growth initiatives. The VP – Sales will be responsible for developing and executing high-impact sales strategies, building a performance-driven sales team, and driving sustainable business growth across multiple business verticals.

The ideal candidate should possess strong leadership capabilities, strategic sales expertise, and proven experience in managing high-value B2B sales, franchise expansion, and large sales teams.

Key Responsibilities

- Develop and execute the overall sales strategy aligned with LIV India's business growth and expansion objectives.
- Lead nationwide franchise acquisition, business development, and channel expansion initiatives.
- Own and drive the company's overall sales targets, revenue goals, and conversion performance.
- Lead, mentor, and manage Business Development Managers, Sales Managers, and the sales team.
- Establish clear sales targets, KRAs, KPIs, and performance measurement frameworks.
- Monitor the complete sales funnel, including enquiries, qualified prospects, follow-ups, EOIs, LOIs, agreements, and closures.
- Conduct regular sales reviews and identify performance gaps and corrective action plans.
- Develop effective lead conversion, client engagement, negotiation, and closing strategies.




- Handle strategic and high-value prospects and support the team in complex sales closures.
- Analyse sales data, market trends, customer behaviour, and competitor activities to identify new growth opportunities.
- Collaborate with Marketing to improve lead quality, campaign performance, and sales conversion.
- Work closely with Operations, Finance, HR, and senior management to ensure effective business execution.
- Build sales forecasting, revenue projections, and monthly, quarterly, and annual sales plans.
- Develop sales SOPs, reporting structures, and scalable sales processes.
- Identify recent markets, territories, channel partners, and strategic business opportunities.
- Build a high-performance, accountable, and target-oriented sales culture.
- Present sales performance, forecasts, challenges, and strategic recommendations to the Managing Director and Board.

Key Performance Indicators (KPIs)

- Overall Revenue Achievement
- Franchise Sign-ups and Business Closures
- EOI to LOI Conversion Ratio
- LOI to Agreement Conversion Ratio
- Lead-to-Sale Conversion Rate
- Sales Pipeline Value
- Monthly and Quarterly Target Achievement
- Sales Team Productivity
- Average Sales Cycle




- Revenue Forecast Accuracy
- New Market and Territory Expansion
- Team Performance and Retention

Required Skills & Competencies

- Strategic Sales Leadership
- B2B and Franchise Sales Expertise
- Revenue and Business Growth Strategy
- Sales Team Leadership and Mentoring
- High-Value Deal Negotiation and Closing
- Sales Forecasting and Pipeline Management
- Data-Driven Decision Making
- CRM and Sales Performance Management
- Market Expansion and Channel Development
- Strong Communication and Presentation Skills
- Leadership, Accountability, and Problem-Solving Ability

Qualification & Experience

- Bachelor's or Master's degree in Business Administration, Sales, Marketing, or a related field.
- MBA in Sales/Marketing preferred.
- 03–10+ years of experience in Sales and Business Development, with significant experience in a senior sales leadership role.
- Proven track record of achieving large-scale revenue targets and leading high-performance sales teams.
- Experience in Franchise Sales, Automotive, B2B, Retail Expansion, or Channel Development will be highly preferred.

What We Expect

The Vice President – Sales will be expected to operate as a business growth leader rather than only a sales manager. The role requires complete ownership of revenue, sales strategy, team performance, market expansion, and the development of a scalable sales ecosystem for LIV India.

Join LIV India and lead the next phase of nationwide business growth and franchise expansion.

📌 Vice President Sales (New Delhi)
🏢 Liv India Autocare
📍 New Delhi