Key Responsibilities:

1. SEO Strategy & Growth

- Develop and execute end-to-end SEO strategy (on-page, off-page, technical)
- Identify high-impact keyword opportunities (education, summer programs, Ivy League programs, etc.)
- Optimize program pages (e.g., camps, certificates, fellowships) for search visibility

2. On-Page SEO

- Optimize website content including meta tags, headings, internal linking
- Improve SEO structure of landing pages and conversion funnels
- Work with content & design teams to ensure SEO best practices

3. Technical SEO

- Conduct regular site audits (crawlability, indexing, Core Web Vitals)
- Fix issues related to page speed, broken links, schema markup
- Collaborate with developers for implementation

4. Content & Keyword Strategy

- Build SEO-driven content calendar (blogs, guides, landing pages)
- Identify content gaps in areas like student programs, global education, career exploration
- Optimize existing content for better rankings

5.



Off-Page SEO & Link Building

- Drive high-quality backlinks through outreach, partnerships, and PR
- Build authority in the education & student programs niche

6. Analytics & Reporting

- Track performance using tools like Google Analytics, Search Console, Ahrefs/SEMrush
- Monitor rankings, traffic, and conversions
- Provide weekly/monthly SEO reports with actionable insights

Required Skills & Qualifications:

- 2+ years of SEO experience (preferably in EdTech or content-driven platforms)
- Robust understanding of technical SEO, keyword research, and analytics
- Experience with tools like Google Search Console, GA4, Ahrefs, SEMrush
- Knowledge of HTML, schema markup, and CMS platforms (WordPress preferred)
- Strong analytical and problem-solving skills

📌 SEO Specialist / SEO Manager (New Delhi)
🏢 Learn with Leaders
📍 New Delhi