About AAYNA

AAYNA is one of the most trusted cosmetic dermatology wellness clinics in India. Opening its doors in 2014 to a whole new experience of combining the finest dermatological expertise with a refined sense of aesthetic along with an overall culture of caring. Founded by Dr. Simal Soin, Indias one of the best skin specialists with an extensive client base and is known the world over for her expertise. Known for being a pioneer in introducing the worlds latest and finest technologies in India, Dr.Soin and her team believes in the concept of low-impact cosmetic procedures with minimal pain and discomfort and thus provide solutions with USFDA approved non-invasive technologies and procedures. AAYNA offers the finest cosmetic dermatology, weight management programs, laser hair removal, anti-aging treatments, skin maintenance, and skin rejuvenation treatments.

Position: Senior Social Media Manager

We are looking for a creative, strategic, and results-driven *Social Media Manager* to lead AAYNA's digital presence across all social platforms. The ideal candidate should have a strong understanding of luxury, beauty, skincare, wellness, and lifestyle marketing, with proven experience in building high-engagement social communities and executing impactful influencer and brand collaboration campaigns.

This role requires someone who can blend creativity with analytics, develop compelling content strategies, and drive brand awareness, engagement, and lead generation through social media initiatives.

## Key Responsibilities

# Social Media Strategy & Management

* Develop and execute comprehensive social media strategies aligned with brand and business objectives.

* Manage and grow AAYNA's presence across Instagram, Facebook, YouTube, LinkedIn, Threads,



and emerging platforms.

* Create and maintain monthly content calendars across clinics and brands.

* Monitor social media performance, engagement metrics, and audience insights.

* Prepare monthly reports with actionable recommendations and ROI analysis.

# Content Planning & Creation

* Conceptualize and oversee the creation of engaging content including reels, videos, carousels, stories, blogs, and static creatives.

* Collaborate with doctors, marketing teams, designers, videographers, and content creators to produce high-quality content.

* Ensure brand consistency across all communication channels.

* Stay updated on social media trends, viral formats, and platform algorithm changes.

# Influencer Marketing

* Identify, onboard, and manage influencers, creators, celebrities, and KOLs relevant to the beauty, wellness, luxury, and lifestyle segments.

* Build and nurture long-term influencer relationships.

* Execute influencer campaigns and track performance metrics.

* Negotiate collaborations and ensure successful campaign delivery.

# Brand Alliances & Partnerships

* Develop strategic alliances with luxury brands, wellness communities, premium clubs, corporates, and lifestyle partners.

* Explore cross-promotional opportunities that enhance brand visibility and customer acquisition.

* Coordinate partnership campaigns, events,



gifting initiatives, and collaborative content.

# Community Management

* Monitor audience engagement and maintain a positive brand presence.

* Respond to customer interactions and manage online reputation in coordination with the customer experience team.

* Identify opportunities to improve engagement and customer loyalty.

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# Preferred Candidate Profile

* 57 years of experience in Social Media Marketing, preferably within luxury, beauty, skincare, wellness, healthcare, hospitality, or lifestyle brands.

* Proven experience in developing and executing successful social media strategies.

* Strong expertise in Instagram, Facebook, YouTube, LinkedIn, Threads, and emerging social platforms.

* Hands-on experience with influencer marketing, creator partnerships, and brand collaborations.

* Excellent understanding of content creation, storytelling, and audience engagement.

* Solid copywriting and communication skills.

* Experience using analytics and reporting tools to measure campaign performance.

* Knowledge of SEO, social media trends, and digital marketing best practices.

* Ability to manage multiple projects in a fast-paced environment.

* Strong stakeholder management and interpersonal skills.

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# Why Join AAYNA?

* Work directly with one of India's leading cosmetic dermatology brands.

* Opportunity to build impactful campaigns in the luxury beauty and wellness space.

* Exposure to celebrity, influencer, luxury brand, and premium lifestyle collaborations.

* Dynamic, growth-oriented work environment with significant creative ownership.

Interested Candidates

Please share your updated CV [email protected]

📌 Senior Social Media Manager (New Delhi)
🏢 Dr. Simal Soin Skincare
📍 New Delhi