Main Duties and Scope of Role -

At StudyIn, the website is not just a platform, it is a core business asset and primary growth engine for international student acquisition

We are looking for a Senior Website Product Manager who will act as the end-to-end owner of our global website ecosystem (35+ country sites)

This role is accountable for turning the website into a high-performing, conversion-driven digital asset that directly impacts revenue

You will own strategy, performance, and outcomes, not just delivery

Key Responsibilities:

Website Ownership Business Impact

Own the website as a business asset, with accountability for traffic, engagement, and conversions

Define and drive the global website strategy aligned with business growth targets

Continuously improve the website as a lead generation and conversion engine

Audit and rebuild the website funnel and SEO foundation from the ground up

Identify and fix critical gaps in traffic acquisition, UX, and conversion flows before scaling optimisation

Growth Conversion

Identify and execute opportunities to increase intent, organic traffic, lead quality, and conversion rates

Drive conversion rate optimization (CRO) across all funnels (landing lead application)

Improve lead capture flows to increase intent, not just volume

Own experimentation roadmap (A/B testing, personalization, UX improvements)

Define and execute a global SEO/GEO strategy across 35 plus markets

Own technical SEO roadmap including indexing, crawlability, schema, Core Web Vitals, internal linking, and information architecture

Define international SEO strategy including hreflang, localization, and geo-targeting best practices

Drive organic discoverability across traditional and AI-driven search ecosystems

Global Website Management (35+ Countries)





Manage and scale WordPress multi-site ecosystem across 35+ country websites

Balance global consistency with local market needs (content, UX, SEO)

Build reusable templates, components, and governance frameworks

Own website integrations with CRM, analytics, marketing automation, and attribution systems

Improve lead tracking accuracy and funnel visibility across channels

Data Performance

Own website KPIs: traffic, conversion rate, bounce rate, lead quality, funnel drop-offs

Use tools like GA4, Search Console, Hotjar to drive data-backed decisions

Monitor and improve page speed, technical SEO, and overall performance

Own website contribution to revenue pipeline, applications, and business growth

Cross-functional Leadership

Partner with marketing, SEO, GEO content, regional teams, design, and engineering

Translate business goals into clear product requirements and roadmap

Manage agencies, vendors, and internal teams for execution

Platform Technology

Own WordPress CMS architecture, plugins, and integrations

Ensure scalability, security, and performance across all sites

Evaluate and introduce recent tools to improve website effectiveness

Reduce dependency on fragmented templates and improve reusability

Optimize website architecture and content for AI search, LLM discoverability, and generative search experiences

Monitor evolving search behavior and adapt acquisition strategies accordingly

Ensure compliance with accessibility, privacy, cookie,



and international regulatory requirements

Monitor website uptime, platform reliability, and operational risks

Add Governance Scalability Ownership

Establish governance frameworks for publishing, SEO compliance, UX consistency, and website hygiene across markets

Standardize reusable templates, components, and workflows to improve scalability and execution speed

About the Candidate (including required competencies)

57 years in product management, with strong focus on web/growth products

Proven experience owning a website as a conversion or revenue-driving asset

Strong hands-on experience with WordPress (multi-site preferred)

Deep understanding of SEO, CRO, and digital funnels

Strong analytical mindset with experience in GA4 and experimentation

Ability to operate with high ownership and accountability for outcomes

Experience managing multi-country / multi-market websites

Tools Platform Knowledge

WordPress (multi-site)

GA4

Google Search Console

Hotjar / Microsoft Clarity

Ahrefs / SEMrush

GTM

Screaming Frog

Looker Studio

Optimizely / VWO (preferred)

Success Metrics (What Youll Be Measured On)

Website-driven lead volume quality

Conversion rates across key funnels

Organic traffic growth (SEO GEO performance)

Page performance (speed, Core Web Vitals)

Experimentation impact (A/B test wins)

Why This Role is Critical

The website is the primary acquisition channel for StudyIn

You will directly influence revenue and global growth

High ownership, high visibility, high impact role

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Product Manager (New Delhi)
🏢 SI-UK
📍 New Delhi