Job Title: Digital Marketing Manager (Social Media, Creative Design, Video & Performance Marketing)

About MufinPay

MufinPay is a rapidly growing RBI-authorized Prepaid Payment Instrument (PPI) company offering Wallets, UPI, NCMC, Gift Cards, Corporate Payment Solutions, Merchant QR, Expense Management and Government Digital Payment Programs. We are building large-scale fintech solutions that impact millions of users across India.

Role Overview

We are looking for a creative and performance-driven Digital Marketing Manager who can manage MufinPay's social media presence, create engaging visual content, edit videos, run digital advertising campaigns, and improve search visibility across digital channels.

The ideal candidate should have experience in fintech, payments, banking, consumer apps, or digital products.

Key Responsibilities

Social Media Management

- Manage MufinPay's presence across LinkedIn, X (Twitter), Instagram, Facebook, YouTube and WhatsApp Channels.
- Develop monthly content calendars and campaign plans.
- Create engaging posts for product launches, partnerships, achievements, events and government initiatives.
- Monitor trends and identify relevant content opportunities.
- Track engagement, follower growth and campaign performance.

Graphic Design & Branding

- Design social media creatives, banners, infographics, brochures, standees and marketing collaterals.
- Maintain brand consistency across all communication channels.
- Create presentations for government, banking and corporate stakeholders.
- Design website banners and landing pages.

Video Editing & Motion Graphics

- Create promotional videos,



reels and explainer videos.
- Edit event videos, customer testimonials and product demos.
- Create motion graphics, animations and short-form content for social platforms.
- Produce high-quality content using AI tools where applicable.

SEO & Website Optimization

- Manage on-page and off-page SEO activities.
- Improve keyword rankings and organic traffic.
- Optimize landing pages and website content.
- Conduct keyword research and competitor analysis.
- Monitor website performance through Google Analytics and Search Console.

Performance Marketing (SEM)

- Plan and execute Google Ads campaigns.
- Manage Meta Ads (Facebook & Instagram).
- Run lead generation and app-install campaigns.
- Optimize campaigns for ROI, CAC and conversions.
- Track campaign performance and generate reports.

Content Development

- Create blogs, articles, website content and email campaigns.
- Develop fintech and payments-related thought leadership content.
- Coordinate with product and business teams for marketing communication.

Analytics & Reporting

- Prepare monthly marketing performance reports.
- Track KPIs such as impressions, reach, engagement, app installs, leads and conversions.




- Recommend improvements based on campaign data and customer behavior.

Required Skills

Technical Skills

- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- After Effects
- Canva Pro
- Google Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Google Search Console
- SEO Tools (SEMrush, Ahrefs, Moz, Ubersuggest)
- WordPress / CMS Platforms
- AI Creative Tools (ChatGPT, Midjourney, Flow, Runway, Kling, etc.)

Preferred Experience

- 37 years of experience in Digital Marketing.
- Experience in Fintech, Banking, Payments, Wallets, UPI or Financial Services preferred.
- Proven track record of managing social media and paid campaigns.
- Strong graphic design and video editing portfolio.

Key Performance Indicators (KPIs)

Social Media

- Follower Growth
- Engagement Rate
- Reach & Impressions

SEO

- Organic Traffic Growth
- Keyword Ranking Improvements
- Website Leads

Performance Marketing

- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)

Creative

- Number of Creatives Delivered
- Video Views & Engagement
- Campaign Turnaround Time

Education

- Bachelor's Degree in Marketing, Mass Communication, Design, Digital Media or related field.

Compensation

- As per experience and industry standards.

Why Join MufinPay?

- Opportunity to work on large-scale fintech and government digital payment programs.
- Exposure to UPI, NCMC, Wallets, Merchant Payments and Financial Inclusion initiatives.
- High-growth workplace with direct impact on business outcomes.
- Opportunity to build India's next-generation digital payments brand.

📌 Digital Marketing Manager (New Delhi)
🏢 Mufinpay Payment Solutions Delhi
📍 New Delhi