- Competition Benchmarking - price, trade schemes, Consumer promotions, visibility, activation and regular intelligence from Sales team on updates on existing & NPD launches.
- Brand and Category sales trend analysis , Nielsen & HH data analysis for day to day, Monthly, Quarterly, Annual Brand Plans
- Coordinating with the CFT teams for ongoing projects on brand on Day to Day basis and NPDs FG code creation, packaging development options and proofing, costing, coordinating for commercial trials, samples form R&D;
- POS Development, printing, dispatch & Execution and Collaterals for Activation, Brand shoots etc.
- Scheduling and minuting all Internal, CFT, external brand related meetings
- Assisting in Brand forecasting and availability management , stock shortage , slob management .
- Driving business efficiency by regular connect with sales team, trade marketing team & Regional Trade Marketing Managers for on ground support / activation / visibility.
- Existing TVC / Print / POSM edits / revisions with Agency / Studio / Production House / Language dubs of TVCs
- Keeping track of Brand spends, invoices, provisions etc.

📌 Brand Executive (on Third Party rolls) (Delhi)
🏢 Dabur
📍 Delhi