Key Responsibilities

Branding & Packaging

- Develop product positioning, naming, and messaging in line with our brand identity
- Manage end-to-end packaging development: brief designers, coordinate with print/packaging vendors, handle sampling, approvals, and label compliance (MRP, barcodes, statutory requirements)

Content & Creative Production

- Plan and manage product photoshoots and video shoots (briefing, coordination, quality control)
- Get product images, infographics, A+ content, user manuals, and launch videos produced through our freelancers/agencies and ensure they meet brand standards
- Write or refine product copy: titles, descriptions, bullet points, manuals

Listings & Cataloging

- Create and optimize product listings on our website (Shopify) and marketplaces (Amazon, Flipkart, etc.)
- Own keyword research, backend search terms, pricing setup, and catalog hygiene

Launch Execution

- Build and run the launch calendar for every new product
- Coordinate with operations for inventory readiness and with marketing for launch campaigns, emails, and promotions
- Plan review-generation and early traction initiatives
- Track first 60-90 day performance and iterate on listings/content based on data

Reporting & Analytics

- Prepare and share weekly and monthly account performance reports for the Founder.
- Track DRR, MRR, sell-through, account health metrics, ratings, reviews,



and return rates across accounts.
- Analyze customer complaints, negative ratings, & return data — flag patterns & recommend fixes.
- Maintain a simple business dashboard for assigned accounts using Google Sheets.

Skills & Qualifications

Must-have

- 1-3 years in a D2C brand or e-commerce agency, with hands-on experience launching products (not just maintaining existing catalogs)
- Working knowledge of Amazon Seller Central and/or Flipkart Seller Hub, and Shopify (or similar)
- Strong project management skills — you'll be juggling designers, photographers, printers, vendors, and marketplaces simultaneously
- Positive design sensibility and copywriting ability — you can brief creatives sharply and spot what's off-brand
- A bias for execution: you chase, follow up, and close loops without being reminded
- High ownership mindset — you close loops, you don't pass them.
- Comfortable with ambiguity and changing priorities in a startup environment.

What You'll Get

- Direct exposure to the Founder and complete ownership of the launch function
- A front-row seat to building a brand's portfolio from the ground up
- Freedom to build processes and eventually a team around this function
- Own P&L;, and scaling metrics as you move forward and perform
- Competitive salary

📌 Brand Manager- NPD (New Delhi)
🏢 Truesnap Technology
📍 New Delhi