Role & responsibilities

Customer understanding

- Be the voice of the customer internally
- Understand needs - even those that the customers themselves may not realize
- Stay on top of changing trends and strategic priorities through in-depth data analysis

to predict customer behavior

Pricing

- Develop the right pricing policy - identify opportunities for giving customers value

through intelligent and

limited discounting.

- Use discounting to drive portfolio mix and achieve strategic goals

Merchandising

- Develop and execute plans to showcase the right products
- Identify cross-selling and upselling opportunities
- Own the customer experience in the category - make navigation, discovery easier.

Save the customer time

- Identify the parameters customers use to make decisions and ensure catalog

richnessMarketing

- Work with marketing to identify the best RoI initiatives to build awareness and

encourage trial across channels SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and Email marketing identify the right keywords, reduce

SEM costs while increasing conversions of website visits to orders

Promotions

- Create promotions to drive revenue, margins, etc.




- Own both creation and execution of promotions calendar including special occasions

(Diwali, Valentines day, etc.)

Catalogue

- Own catalogue content creation – lead catalogue photoshoot & content

creation, drive this via internal catalogue & marketing teams

- Drive better conversions through catalogue improvement & enhancement basis

customer insights

Operations

- Work with internal sourcing, quality & design team to track key project

milestones, ensure processes are followed for review & reporting of the same

- Work with buying and sourcing teams to plan inventory & inwarding as per

requirement, ensure inventory sufficiency & reduce non-selling inventory

Preferred candidate profile:

- Educational background – Graduation, MBA is preferred
- Desire and ability to think like the customer
- Ability to translate strategies into execution plans and take them to

completion

- Highly analytical
- Willing to take calculated risks to grow the category
- Excellent verbal and written communication with interpersonal skills
- Strong understanding of technology and business
- Must be willing to learn
- Ability to connect with people across teams & levels
- Robust bias for Action

📌 Urgent Vacancy For TL(Branded)Position in Grocery- Bangalore (Bangalore Rural)
🏢 Yellow Box HR Services
📍 Bangalore Rural