Job Summary

The Area Sales Manager (ASM) is responsible for driving business growth through the Agency Channel by recruiting, developing, and managing insurance advisors/agents and agency partners. The role focuses on achieving motor insurance sales targets, improving agent productivity, ensuring quality business, and strengthening market presence within the assigned territory.

Key Responsibilities

Business Development

- Achieve monthly, quarterly, and annual sales targets for Motor Insurance.
- Drive new business acquisition and renewal premium through the agency channel.
- Identify and develop new business opportunities within the assigned territory.
- Increase market penetration and expand the agency network.

Agency Recruitment & Development

- Recruit and onboard new insurance advisors/agents.
- Conduct induction and product training for newly recruited agents.
- Drive activation and productivity of agents through regular engagement.
- Build solid relationships with key agency partners and advisors.

Sales Management

- Monitor daily sales performance and ensure achievement of KPIs.
- Prepare sales plans and execute territory-specific growth strategies.
- Track conversion ratios, policy issuance, renewals, and persistency.
- Ensure quality business with minimal cancellations and claims leakage.

Relationship Management

- Maintain robust relationships with agents, channel partners, and key customers.
- Resolve partner queries and provide timely support.
- Coordinate with underwriting, operations, and claims teams for smooth policy servicing.

Training & Coaching

- Conduct regular product, sales, and compliance training.
- Mentor agency partners to improve sales capability and customer acquisition.
- Share best practices and motivate the team to achieve business objectives.

Compliance & Reporting

- Ensure adherence to IRDAI guidelines and company policies.
- Maintain accurate sales records and MIS reports.




- Submit periodic business reports, forecasts, and market intelligence.

Key Performance Indicators (KPIs)

- Premium Collection (Motor Insurance)
- Policy Issuance
- New Agent Recruitment
- Active Agent Ratio
- Agent Productivity
- Renewal Retention
- Business Growth
- Customer Satisfaction
- Compliance Adherence

Qualifications

- Graduate in any discipline (MBA preferred).
- IRDAI certification (where applicable).

Experience

- 48 years of experience in General Insurance sales
- Minimum 23 years of experience in Agency Channel management.
- Experience in Motor Insurance sales is preferred.
- Min 2 years of team Handling experience

Required Skills

- Strong sales and business development skills.
- Agency recruitment and relationship management.
- Team handling and leadership.
- Excellent negotiation and communication skills.
- Market analysis and territory management.
- Customer-focused approach.
- Proficiency in MS Excel, PowerPoint, and CRM systems.

Preferred Industry

- General Insurance
- Motor Insurance
- Insurance Broking
- InsurTech

Competencies

- Result-oriented mindset
- Leadership and people management
- Relationship building
- Problem-solving
- Analytical thinking
- Planning and execution
- Customer-centric approach

Compensation

- Fixed Salary: As per company policy
- Performance Incentives: Based on business achievement
- Travel Allowance and other benefits as per company policy

Contact Person - Ajay Dubey

Contact Number - (phone hidden)

Roles and Responsibilities

- Manage a team of agents to achieve sales targets and expand the agency channel.

- Develop and execute strategies for agent recruitment, training, and retention.

- Build strong relationships with key decision-makers in the insurance broking industry.

- Identify new business opportunities through POSP (Point of Sale Promotion) activities.

- Monitor performance metrics such as YTD, QTD, MTD, and provide regular reports to stakeholders.

📌 Urgent Opening For Area Sales Manager (Kochi)
🏢 PolicyBoss
📍 Kochi