- Follow the prescribed route plan and visit all assigned outlets daily
- Make productive sales calls and achieve lines per day as per company norm
- Open new outlets and ensure all existing outlets are serviced regularly
- Ensure optimal market coverage (width) and product penetration (depth)
Sales and Scheme Execution
- Achieve monthly sales targets and track progress.
- Communicate trade schemes effectively to retailers and ensure eligibility criteria are met
- Perform basic calculations to ensure accurate scheme implementation and retailer qualification
- Increase counter share by upselling and cross-selling products
Order Management Execution
- Ensure all orders taken are accurately billed and delivered to the retailers
- Coordinate closely with distributor support staff to facilitate smooth operations
Retailer Relationship Management
- Build and maintain robust relationships with retailers to enhance loyalty and sales
- Provide timely resolutions to retailer queries and concerns
Merchandising and Competitor Tracking
- Perform basic merchandising, including product displays and rack placement
- Monitor and report competitor activities, including new launches and promotions
Technology and Reporting
- Use the companys official mobile application for order punching, scheme tracking, and data updates
- Submit daily market reports and sales updates to the Territory Sales Manager (TSM)