Above-the-Line (ATL) responsibilities

- Campaign coordination: Oversee and manage large-scale advertising campaigns across channels such as print (newspapers, magazines), radio, and billboards.
- Media management: Assist with media buying, scheduling, and liaising with external agencies for timely execution and tracking of ad releases.
- Brand visibility: Develop and implement campaigns that build broad brand recognition for real estate projects.

Below-the-Line (BTL) responsibilities

- In office and local activations: Plan and execute activities like roadshows, mall kiosks, and property-specific events.
- Channel and partner management: Design and execute strategies for channel partners and corporate tie-ups.
- Customer engagement: Organize and manage community and RWA (Resident Welfare Association) programs to connect directly with potential buyers.

Requirements

- Strategy and planning: Develop and review integrated marketing plans and budgets,



aligning them with business goals.
- Market and competitor analysis: Conduct market research to understand consumer trends and identify growth opportunities.
- Creative and agency management: Manage creative briefs and coordinate with creative agencies for campaign execution.
- Performance tracking: Utilize CRM tools to monitor the sales funnel, track leads, and analyze campaign performance.
- Vendor and budget management: Negotiate with vendors and oversee procurement to ensure cost-efficiency.

Disclaimer : This job posting has been aggregated from external source. Role detailscontentand availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager - Research and Land Acquisition (Chennai)
🏢 Adityaram Group
📍 Chennai