Role & responsibilities

Roles & Responsibilities

- Plan and execute Below-the-Line (BTL) marketing activities and promotional campaigns.
- Coordinate on-ground activations, events, roadshows, exhibitions, and product promotions.
- Work with vendors, agencies, and partners to ensure successful campaign execution.
- Monitor campaign performance and prepare post-campaign reports.
- Manage branding materials, POSM, and promotional merchandise.
- Coordinate with sales teams to support lead generation and market penetration.
- Conduct market visits to evaluate competitor activities and customer feedback.
- Assist in planning local marketing initiatives to increase brand visibility.
- Track marketing budgets and ensure cost-effective campaign execution.
- Build relationships with channel partners, dealers, and event organizers.
- Ensure brand guidelines are followed across all marketing activities.
- Support digital and offline marketing initiatives as required.

Required Skills

📌 Marketing Executive (Chennai)
🏢 RAJARATHNAM CONSTRUCTION
📍 Chennai