Company: Lyra Enterprises Location: Chennai, Tamil Nadu (field + office role; travel within Tamil Nadu required) Employment Type: Full-time Experience: 25 years Industry: Manufacturing (Hygiene & Sanitation Products)

About Lyra Enterprises

Lyra Enterprises is a Chennai-based manufacturer of sanitary napkin vending machines and incinerators, with 200+ installations across India. Our machines serve schools, colleges, hospitals, and corporate clients — including leading names like L&T; and Saint-Gobain — helping institutions provide safe, dignified menstrual hygiene solutions. We are a growing company with an expanding product line and a robust commitment to social impact.

Role Overview

We are looking for a driven Sales & Marketing Executive to grow our institutional customer base across Tamil Nadu and beyond. You will identify and visit prospective clients — schools, colleges, hospitals, factories, and corporate offices — pitch our products, generate leads through field and digital marketing, and close deals. This is a target-driven role with attractive incentives and full ownership of your territory.

Key Responsibilities

Sales (Primary)

- Identify and generate new leads: schools, colleges, hospitals, corporates, factories, malls, and government institutions
- Conduct field visits, product demos, and presentations to decision-makers (principals, admin heads, HR, facility managers)
- Prepare and share quotations; negotiate and close deals to meet monthly sales targets
- Participate in tenders and institutional procurement processes (GeM, government tenders) where applicable
- Build and maintain relationships with existing clients for repeat orders, referrals, and AMC renewals




- Maintain a structured sales pipeline and report progress weekly to management

Marketing

- Execute local marketing activities: institution outreach campaigns, exhibitions, trade shows, and CSR partnership outreach
- Support digital marketing efforts: LinkedIn, Google Business, JustDial/IndiaMART enquiry handling
- Gather market intelligence — competitor pricing, new products, and customer feedback — and share insights with management
- Identify and develop channel partners, dealers, or resellers in new regions
- Represent Lyra at events, seminars, and menstrual hygiene awareness programs

Coordination

- Work with the operations team to ensure smooth delivery and installation after deal closure
- Follow up on advance payments and outstanding invoices for your accounts
- Collect testimonials, photos, and case studies from successful installations for marketing use

Required Skills & Qualifications

- Bachelor's degree in any discipline (MBA in Marketing is a plus)
- 2–5 years of B2B or institutional sales experience — preferably selling equipment, machines, facility products, or services to institutions
- Proven track record of meeting sales targets
- Fluency in Tamil and English; Hindi is a plus for pan-India expansion
- Confident presenter, comfortable pitching to senior decision-makers
- Willingness to travel extensively for field visits (two-wheeler with valid license preferred)
- Self-motivated, persistent, and comfortable working independently with minimal supervision

Nice to Have

- Experience selling to schools/colleges, hospitals, or corporate facility management teams
- Familiarity with government tender processes (GeM portal)
- Experience with CRM tools or lead trackers
- Exposure to CSR-funded projects (many hygiene installations are CSR-driven)

📌 Sales And Marketing Executive (Chennai)
🏢 Ragavendiran Aswathraman
📍 Chennai