Key Responsibilities

- Develop, implement, and execute social media strategies aligned with business objectives.
- Plan, create, schedule, and publish engaging content across platforms including Facebook, Instagram, LinkedIn, YouTube, X (Twitter) and other relevant channels.
- Create compelling content including posts, reels, stories, videos, GIFs, infographics, and interactive media.
- Collaborate closely with graphic designers, content writers, and video editors to produce high-quality marketing assets.
- Maintain consistent brand identity, tone of voice, and messaging across all digital platforms.
- Manage day-to-day social media activities, including publishing content, monitoring conversations, and engaging with followers.
- Build and nurture online communities by responding to comments, messages, reviews, and customer inquiries promptly.
- Increase followers, engagement, website traffic, and brand awareness through effective organic and paid marketing campaigns.
- Identify industry trends, competitor activities, and emerging social media opportunities.
- Plan, execute, monitor, and optimize paid social media advertising campaigns.
- Track campaign performance using analytics tools and provide actionable recommendations for continuous improvement.
- Prepare weekly and monthly reports on campaign performance, audience growth, engagement metrics, and (Return of Investment) ROI.

Required Qualifications

- Bachelor's Degree in BBA (Digital Marketing), Marketing, Communications, Business Administration,



or a related field.
- MBA in Marketing/Digital Marketing or relevant certification will be an added advantage.
- Relevant Digital Marketing Certifications (Google, Meta, HubSpot, etc.) will be an added advantage.
- 12 years of experience in Social Media Management, Digital Marketing, or a similar role.

Required Skills

- Robust knowledge of major social media platforms including Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).
- Excellent content writing, editing, and communication skills.
- Experience with social media scheduling and management tools such as Hootsuite, Sprout Social, Buffer, or Meta Business Suite.
- Proficiency in graphic design and video editing tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator), Adobe Premiere Pro, or CapCut.
- Good understanding of Search Engine Optimization (SEO) and Content Marketing.
- Knowledge of Meta Ads Manager, paid social media advertising, and campaign optimization.
- Experience using analytics tools including Google Analytics, Meta Insights, LinkedIn Analytics, and other reporting platforms.
- Ability to interpret data, measure campaign performance, and optimize strategies based on insights.
- Creative thinking with strong problem-solving skills and attention to detail.

How to Apply: Send your Resume to [email protected] and [email protected] with the subject line.

Contact Details:

Sadhasivam

Human Resources

Mobile: (phone hidden)

📌 Social Media Handling Specialist (Chennai)
🏢 Dolphin Logistics
📍 Chennai