- Develop and execute social media strategies aligned with brand and business objectives.
- Manage end-to-end social media platforms, including content planning, publishing, community management, and performance tracking.
- Plan and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube Ads.
- Manage PPC (Pay-Per-Click) campaigns to drive lead generation and improve ROI.
- Lead influencer marketing campaigns, including planning, execution, and performance analysis.
- Track campaign performance using analytics tools and optimize based on insights.
- Collaborate with internal teams and external agencies to ensure consistent brand communication.
Key Skills & Requirements
- 10+ years of experience in Social Media and Digital Marketing.
- Solid hands-on experience with Google Ads, Meta Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and PPC/Performance Marketing.
- Proven expertise in influencer marketing and social media campaign management.
- Strong understanding of social media algorithms, digital marketing trends, and campaign optimization.
- Excellent analytical, stakeholder management, and communication skills.
📌 Social Media Marketing Manager (Chennai)
🏢 Casagrand
📍 Chennai
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