Job Role: Lead Programmatic Sales

Location: Chennai

Role & responsibilities

- Plan, execute, and optimize The Hindu Groups Ad Inventory.
- Manage Programmatic and Network Monetization for all Digital Sites, Android & iOS apps.
- Manage relationships with existing ad networks and DSP Partners and onboard current ones.
- Collaborate with cross-functional teams to ensure seamless execution of multiple campaigns.
- Ensure timely, accurate, and successful delivery in full of all campaign components, right from creative QC, and technical adjustments to the final delivery in full.
- Act largely as L2 support for the Ad Ops team. Also, provide inputs to the team on campaign goals, approaches, and best methods.
- Conduct full analysis of campaign performance, optimizations, issues, etc.
- Closely monitor marketplace trends to surface new growth opportunities. Present findings to internal stakeholders and recommend action.

Preferred candidate profile

- Minimum 8 years experience in Programmatic Advertising Sales.
- In-depth knowledge of various ad tags, JS code implementation and troubleshooting.
- Good understanding of ad tech and emerging technologies.
- Programmatic Strategy: Support the selection, deployment,



and usage of programmatic technology (across various DSPs, Viewability etc.)
- Expertise in online advertising platforms and analytics tools for online channels (Google AD Manager, DV360, YouTube, Google Analytics, Adform etc.)
- A good understanding of the programmatic supply side and demand side ecosystem including DSPs, ad exchanges, Ad Networks, DMPs etc.
- Familiarity with ad servers, media agencies, web debugging tools will be a plus.
- Strong sense of ownership.

Technical & Platform Skills:

- Strong expertise in Google Ad Manager
- Deal set-ups and optimizations
- Third-party trackers and verification tools
- Strong understanding of Ad formats, targeting, and measurement in Web, mobile web, AMP, and app environments

Analytical & Operational Skills:

- Strong analytical mindset with attention to detail
- Ability to interpret performance data and convert it into actionable insights
- Excellent troubleshooting and problem-solving abilities

Interested candidates may forward their resume indicating their Current CTC / Expected CTC and notice period: [email protected] / [email protected]

regards,

HR Team

📌 Job Opening For Lead - Programmatic Sales (Chennai)
🏢 THG Publishing
📍 Chennai