Job Description

We are looking for an Specialist -Marketing Operations to support the execution,
optimization, and management of global email marketing campaigns. This role will be
part of Marketing Operations, and work closely with Demand Generation, Content, and
Regional Marketing teams to build and deploy campaigns while ensuring operational
excellence and scalability.
The ideal candidate should have hands-on experience with Marketo, Salesforce CRM,
and modern AI-driven approaches used in email marketing operations and campaign
management. Marketo Certification is Mandatory.

Build, execute, and manage email marketing campaigns, nurture programs, and
operational workflows within Marketo

- Configure and QA emails, landing pages, forms, smart campaigns, segmentation, and audience targeting
- Support end-to-end campaign execution including scheduling, testing, approvals,and deployment
- Collaborate with cross-functional teams including Demand Generation, Content, Digital Marketing, and Sales Operations
- Ensure data accuracy, campaign hygiene, and compliance with marketing and privacy standards
- Monitor campaign performance and troubleshoot issues related to email delivery, sync errors, and operational workflows
- Support Salesforce CRM integration processes including lead flow, campaign attribution,



and sync management
- Leverage AI tools and capabilities to improve campaign operations, email personalization, content optimization, audience segmentation, and operational efficiency
- Identify opportunities to automate repetitive campaign tasks and streamline marketing workflows using AI-enabled solutions
- Maintain campaign documentation, operational processes, and best practicesQualifications

- 6 8 years of hands-on experience with Marketo for campaign execution and marketing operations
- Working knowledge of Salesforce CRM
- Understanding of email marketing best practices, lead lifecycle processes, and campaign operations
- Familiarity with AI tools and their application in email marketing and marketing operations workflows
- Experience with audience segmentation, email testing, and campaign QA
- Solid attention to detail and ability to manage multiple campaigns simultaneously
- Good analytical and problem-solving skills
- Excellent communication and stakeholder management skills

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Specialist - Marketing Operations (Chennai)
🏢 FreshWorks
📍 Chennai