06 Aug
|
TI Steps
|
Chennai
As the Courses & Skills vertical continues to scale, we are witnessing a significant increase in the number of programs, marketing initiatives, sales operations, and revenue management activities. To ensure sustainable growth and improve overall business performance, I would like to hire a Growth Manager for the vertical.
This role will work closely with me to drive business growth by owning the complete growth funnel from lead generation to revenue realization. while improving operational efficiency and supporting strategic initiatives across Marketing, Sales, Product, and Operations.
Key Responsibilities:
- Drive revenue growth and monitor business performance across all programs.
- Manage and optimize performance marketing initiatives (Meta, Google, etc.) to improve CAC, ROAS, and lead quality.
- Analyze and optimize the complete sales funnel, identifying leakages and improving conversion rates.
- Own growth analytics, dashboards, business reporting, and actionable insights.
- Coordinate with Sales, Marketing, Operations, and Academic teams to improve business outcomes.
- Plan and execute growth experiments, GTM initiatives, and new program launches.
- Improve CRM processes, lifecycle marketing, and lead nurturing workflows.
- Drive branding and demand generation initiatives aligned with business goals.
- Identify opportunities for automation using AI, CRM, and workflow tools to improve operational efficiency.
Expected Business Impact:
- Improve lead-to-enrollment conversion rates.
- Increase revenue and marketing ROI through data-driven optimization.
- Reduce lead leakage and strengthen funnel performance.
- Enable faster execution of strategic growth initiatives and current product launches.
- Build scalable growth systems to support the expansion of the Courses & Skills vertical.
📌 Growth Manager Courses & Skills (Chennai)
🏢 TI Steps
📍 Chennai