Job Title: Area Sales Manager (ASM) Aluminium Formwork

Department: Sales & Business Development

Reporting To: National Sales Head / Business Head

Location: chennai

Job Purpose

To drive sales, market expansion, and revenue growth for Aluminium Formwork systems by managing regional sales operations, key client relationships, and channel partners.

Key Responsibilities

1. Sales & Revenue Generation

- Achieve regional sales targets for Aluminium Formwork systems
- Develop and execute sales strategies for project-based and institutional sales
- Identify new business opportunities in construction, real estate, and infrastructure sectors

2. Business Development

- Generate leads from builders, developers, contractors, and consultants
- Conduct site visits and technical discussions with clients
- Promote Aluminium Formwork solutions against traditional systems

3. Client Relationship Management

- Build and maintain strong relationships with key clients and stakeholders
- Handle negotiations, commercial discussions, and order closures
- Ensure customer satisfaction and repeat business

4. Channel & Dealer Management

- Appoint and manage dealers/distributors in the region
- Support channel partners in achieving sales targets
- Conduct product training and joint sales activities

5. Team Management

- Lead and manage a team of Area Sales Managers / Sales Executives
- Set targets,



monitor performance, and provide guidance
- Ensure proper reporting and CRM usage

6. Market Intelligence

- Track competitor activities, pricing, and market trends
- Provide feedback to management for product and pricing strategy
- Identify recent market segments and applications

7. Coordination & Reporting

- Coordinate with design, production, and logistics teams for project execution
- Prepare sales reports, forecasts, and MIS
- Ensure timely payment collections from clients

Key Performance Indicators (KPIs)

- Achievement of sales targets (monthly/quarterly/yearly)
- New client acquisition
- Order conversion ratio
- Collection efficiency
- Dealer network expansion
- Team performance & retention

Qualifications & Experience

- Bachelor’s degree in Engineering / Business / Marketing
- 3-5 years of experience in formwork, scaffolding, or construction equipment sales
- Proven track record in project sales and B2B sales

Required Skills

- Strong negotiation and closing skills
- Technical understanding of Aluminium Formwork systems
- Leadership and team management
- Excellent communication and presentation skills
- CRM and MS Office proficiency

Preferred Industry Background

- Aluminium Formwork (MIVAN system)
- Scaffolding / Formwork
- Construction equipment / Building materials

📌 Assistant Sales Manager (Chennai)
🏢 Layam
📍 Chennai