Job Overview:
We are seeking a skilled Analytics Engineer specializing in Google Tag Manager (GTM) and the Google Marketing Platform (GMP) suite to support enterprise web measurement, data governance, and advertising technology alignment. You will partner closely with engineering, product, and media teams to deploy tracking architectures, maintain data layers, and ensure analytics privacy compliance.

Responsibilities:

- - Build, deploy, and maintain GTM (Web) containers including tags, triggers, variables, consent checks, and folder/workspace organization.
- - Partner with product and engineering teams to define and implement a scalable data layer (covering event taxonomy, parameters, naming conventions, and documentation).
- - Configure and administer GA4 event tracking, conversions, cross-domain measurement, referral exclusions, and basic attribution hygiene.
- - Troubleshoot tagging and data issues using Tag Assistant and browser developer tools; perform root-cause analysis and execute fixes.
- - Support measurement for CM360, including Floodlight configuration/validation and alignment with trafficking and campaign requirements.
- - Assist with conversion alignment across DV360 and SA360, ensuring consistent naming, IDs, and reporting definitions.
- - Create and execute tagging QA test plans for releases and campaigns across multiple environments, devices, and browsers.
- - Maintain a complete tracking plan, tag inventory, data dictionary, and change log while enforcing strict release/version control.




- - Implement consent-aware tagging patterns (CMP integrations, Consent Mode) to ensure regional data privacy compliance.

Required Qualifications:

- - 2 to 5+ years of hands-on experience with Google Tag Manager (GTM) implementation and technical troubleshooting.
- - Solid working experience with GA4 event modeling, conversion setups, and reporting validation.
- - Experience supporting the Google Marketing Platform (GMP) ecosystem, specifically CM360 and Floodlight configurations.
- - Solid understanding of web measurement fundamentals, including cookies, browser storage, request/response behavior, and tracking constraints (ITP/ETP, ad blockers).
- - Excellent technical documentation skills and the ability to communicate tracking logic to both technical developers and marketing stakeholders.
- Preferred Qualifications:
- - Experience implementing GTM Server-Side tagging and/or advanced consent frameworks (OneTrust, Cookiebot, etc.).
- - Familiarity with BigQuery (GA4 raw data export) and basic SQL for data validation/reconciliation.
- - Exposure to broader MarTech/AdTech tools such as Looker Studio, Meta Conversions API (CAPI), Customer Data Platforms (CDPs), or identity solutions.
- - Relevant active certifications in GA4 or Google Marketing Platform modules.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Analytics Engineer - GTM & Google Marketing Platform (GMP) (Chennai)
🏢 IBU Consulting
📍 Chennai