Mission: Own paid acquisition end-to-end and scale customer growth profitably while achieving CAC, ROAS and revenue targets.

WHAT YOU'LL OWN

- Plan, launch, manage and optimize performance campaigns across Meta Ads, Google Ads and Bing Ads.
- Own acquisition metrics including CAC, ROAS and blended MER. Manage monthly budgets, pacing, allocation and scaling decisions.
- Build and execute structured testing frameworks across creatives, audiences, offers and landing pages, while sharing winning insights with the creative team.
- Manage the full-funnel acquisition journey including prospecting, retargeting, cart recovery and repeat-purchase campaigns.
- Own product feed and catalogue health in Google Shopping
- Implement and maintain tracking infrastructure including Pixel, CAPI, GA4, GTM, UTM frameworks, and attribution hygiene.
- Analyze campaign performance, forecast spend and returns, identify growth opportunities,



and recommend when to scale, optimize, or reduce investment.

MUST HAVE

- 2 to 5 years of hands-on performance marketing experience, preferably in D2C or ecommerce businesses.
- Proven experience managing Meta Ads and Google Ads campaigns with measurable ROAS/CAC outcomes.
- Strong analytical skills with proficiency in spreadsheets and performance reporting.
- Working knowledge of tracking setups including Pixel, CAPI, GA4, product feeds, and campaign optimization strategies.

VALUABLE TO HAVE

- Experience managing Amazon and Flipkart advertising campaigns.
- Experience in nutraceutical, wellness, or consumer health categories.
- Strong creative testing mindset with the ability to identify and scale high-performing ad angles.

📌 Paid Ads Specialist (Chennai)
🏢 Aora India
📍 Chennai