Organic Growth Lead

Location: Chennai
Department: Marketing
Reporting To: AVP Marketing

About Navia:

Navia Markets Ltd is a SEBI-registered stock brokerage with 30+ years of legacy. We are looking for an Organic Growth Lead to drive customer acquisition, engagement, and retention through SEO, content, CRM, and marketing automation.

Key Responsibilities:

- Own the organic growth strategy across SEO, GEO, Content Marketing, CRM, Referrals, and Marketing Automation.
- Drive SEO (On-page, Off-page & Technical), content strategy, and organic traffic growth.
- Manage blogs, YouTube, and social content to improve visibility and lead generation.
- Lead CRM campaigns including emailers, app notifications, in-app nudges, and lead nurturing.
- Drive referral programs, customer engagement, and retention initiatives.
- Build dashboards using GA4, Google Search Console, and CRM data to track KPIs and OKRs.
- Leverage AI tools for content creation, automation, analytics,



and workflow optimization.
- Lead and mentor a team of 2 while collaborating with cross-functional teams.

Requirements:

- 24 years of experience in Organic Growth, SEO, Digital Marketing, or Growth Marketing.
- Strong knowledge of SEO, Google Search Console, GA4, Content Marketing, CRM, and Marketing Automation.
- Experience with AI tools for content, automation, and analytics.
- Robust analytical, communication, and stakeholder management skills.
- Experience in Fintech/BFSI is preferred.

Success Metrics:

- Growth in organic traffic, keyword rankings, and customer sign-ups.
- Improved engagement through CRM campaigns and referrals.
- Data-driven optimization of organic growth initiatives.
- Consistent achievement of team OKRs and business growth targets

📌 Organic Growth Lead (Chennai)
🏢 Navia Markets
📍 Chennai