Role & responsibilities

Platform Ecosystem Strategy

- Define and own the product roadmap for platform ecosystem modules including order management, distributor portals, trade schemes, and secondary sales visibility.
- Identify whitespace opportunities by benchmarking against leading SCM platforms and FMCG distribution technology trends.
- Drive adoption initiatives that increase breadth and depth of platform usage across manufacturer, distributor, and retailer segments.

Product Discovery & Stakeholder Collaboration

- Conduct structured discovery with FMCG brand teams, channel partners, and supply chain heads to surface high-priority pain points.
- Translate business requirements into clear product briefs, user stories, acceptance criteria, and wireframes.
- Partner with engineering, design, data, and commercial teams to deliver features on time and within scope.

Go-to-Market & Enablement

- Collaborate with Sales and Customer Success to define GTM plays for new platform features.
- Develop product documentation, training materials, and pitch narratives that help field teams articulate ecosystem value.
- Define KPIs for each feature release and own post-launch performance tracking and iteration.

Domain-Driven Product Thinking

- Apply deep SCM and FMCG knowledge to design workflows that mirror real-world trade flows from indent to invoice, and scheme to settlement.
- Evaluate and recommend third-party integrations (ERP, WMS, logistics APIs) that enhance platform completeness.
- Lead competitive intelligence efforts across key players in the B2B commerce and distribution tech landscape.

AI Integration & Innovation

- Act as the AI champion for ForumNXT continuously identifying and infusing AI/ML capabilities (generative AI,



predictive analytics, intelligent automation) across the entire platform ecosystem: from order intelligence and demand forecasting to distributor performance nudges and field force productivity tools.
- Track the evolving AI landscape — LLMs, agentic workflows, AI-assisted analytics — and translate emerging capabilities into practical, high-value product features that differentiate ForumNXT in the market.
- Build internal awareness and product team capability around AI tools and methodologies; serve as a thought leader helping teams ask better questions of data and automate repetitive workflows.

Market Ecosystem Intelligence

- Continuously scan the market ecosystem — competitor moves, emerging buyer personas, adjacent technology shifts, and industry body signals — to identify white spaces and entry points for ForumNXT expansion.
- Map potential routes to market across FMCG, pharma, auto components, building materials, and allied verticals; identify channel partners, ISVs, and system integrators who can accelerate platform reach.
- Synthesize market intelligence into actionable inputs for product roadmap, pricing strategy, and sales positioning — ensuring ForumNXT stays ahead of the curve rather than reactive to it.

Pre-Sales & Solutions Consulting





- Own the pre-sales and solutions role in the sales cycle — engaging with prospective customers from first pitch through proof-of-concept, tailoring ForumNXT demonstrations to the specific pain points, industry context, and decision-maker priorities of each account.
- Deliver compelling, insight-led demos that go beyond feature walkthroughs — connecting ForumNXT capabilities to measurable business outcomes such as secondary sales uplift, distributor claim cycle reduction, and field force productivity gains.
- Respond to RFPs, build solution proposals, and co-create customised implementation blueprints with the sales team — acting as the bridge between what the customer needs and what the platform can deliver (today and on the roadmap).
- Feed pre-sales learnings back into product development — objections heard in the field, feature gaps surfaced in demos, and buyer language that sharpens messaging and roadmap prioritisation.

Preferred candidate profile

- 6–8 years of experience in product management, business analysis, or SCM domain consulting.
- Hands-on familiarity with DMS (Distributor Management Systems), SFA tools, or B2B ordering platforms.
- Solid understanding of FMCG distribution structure: primary/secondary/tertiary sales, trade schemes, beat plans, and outlet hierarchies.
- Proven ability to write product requirements, user stories, and translate them into actionable engineering tasks.
- Comfort working with cross-functional teams across design, engineering, data analytics, and sales.
- Data-driven mindset with proficiency in tools like Excel, SQL, or BI platforms (Metabase, Looker, Tableau).
- Excellent communication and stakeholder management skills.

📌 Product Specialist Platform Ecosystem (Chennai)
🏢 Sify
📍 Chennai