Role & responsibilities

- 3 to 6 years of relevant experience in Salesforce Marketing Cloud Next (MCN), Data 360/ salesforce data cloud, Salesforce Marketing Cloud, or related marketing technology platforms.
- Hands-on experience with:
- Set-up Marketing Coud Next for business unit
- Flow Builder for campaigns in Marketing Cloud Next
- Platform events, Apex and LWC
- Working with CMS workspaces in Business units
- Agentforce for campaigns and segments
- Data 360 Data spaces
- Use of data graphs for personalization
- Data sync between Salesforce objects and the data model objects in Data 360
- Data 360 identity resolution and segmentation
- Salesforce Personalization
- Audience segmentation and activation
- Salesforce Setup
- Contact, data management and data modelling
- Campaign performance reporting and optimization
- Strong understanding of customer lifecycle marketing, omnichannel engagement, and campaign operations.
- Experience translating business needs into requirements, user stories, and functional designs.
- Experience working with unified customer data concepts enabled through Data 360.
- Robust communication and stakeholder management skills in client-facing environments.

Preferred candidate profile

📌 SFMC (Hyderabad)
🏢 Anlage Infotech
📍 Hyderabad