We are looking for a Digital Marketing / Performance Marketing Executive to lead digital growth, e-commerce marketing, marketplace visibility, CRM campaigns, influencer marketing, and brand content for a fast-growing beauty and lifestyle brand.

The ideal candidate should have 2 to 5 years of experience in beauty, skincare, lifestyle, D2C, retail, or e-commerce marketing. You should be equally comfortable creating a campaign idea, briefing a designer, managing Meta and Google campaigns, optimizing marketplace listings, reviewing ROAS, and building retention campaigns.

You will own growth across D2C, Amazon, Nykaa, Flipkart, Myntra, Purplle, retail e-commerce, social media, influencers, CRM, and paid media channels.

This is a hands-on role for someone who can combine creativity with numbers and brand storytelling with performance marketing.

Key Responsibilities

Performance Marketing

- Plan and execute paid campaigns across Meta, Google, YouTube, influencers, affiliates, and other channels.
- Own marketing for the D2C website and retail chain e-commerce platform.
- Optimize listings and visibility across Amazon, Nykaa, Flipkart, Myntra, Purplle, and other marketplaces is a true plus.
- Manage CRM, email, SMS, WhatsApp, and retention campaigns.
- Track traffic, conversions, ROAS, CAC, LTV, repeat rate, and engagement.
- Build and manage campaign calendars for product launches, seasons, offers, and sales.
- Manage social media content, influencer programs, blogs, video shoots, and creator collaborations.
- Coordinate with creative, content, media, marketplace, and performance teams or agencies.
- Track competitors, category trends, beauty trends,



and consumer behaviour.
- Use data insights to improve budgets, campaigns, content, and sales performance.

SEO Management

- Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic
- Conduct keyword research, competitor analysis, and content gap analysis
- Optimize on-page elements including meta tags, headings, and content structure
- Build high-quality backlinks and manage off-page SEO initiatives
- Perform regular technical SEO audits and implement recommendations
- Monitor and analyze SEO performance using advanced analytics tools

Requirements

- 2 to 5 years of experience in digital marketing for e-commerce, or brand marketing.
- Experience in beauty, skincare, cosmetics, lifestyle, fashion, or D2C brands preferred.
- Strong understanding of performance marketing, marketplaces, and consumer behaviour.
- Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, Shopify, Canva, CRM tools, and marketplace dashboards.
- Ability to manage influencers, creators, agencies, and internal teams.
- Robust communication, storytelling, and analytical skills.
- Startup mindset: fast, frugal, flexible, and ownership driven.

Success Metrics

- Digital sales growth across D2C and marketplaces.
- Improved ROAS, CAC, LTV, repeat rate, and engagement.
- Successful campaign and product launch execution.
- Better marketplace visibility, rankings, and conversions.
- On-time marketing calendar execution and budget discipline.

This role is perfect for a marketer who can think like a brand builder, execute like a growth manager, and analyze like a performance marketer.

📌 Digital Marketing / Performance Marketing Executive (Chennai)
🏢 Efficienza Business solutions
📍 Chennai