The Senior Marketing Operations Specialist executes and owns the operational backbone of Quisitive's marketing campaigns: building emails and multi-step journeys, managing segments and lists, maintaining CRM data hygiene, routing inbound leads, and standing up webinars. This role carries meaningfully more ownership than a standard execution role - this person builds and maintains the templates and frameworks the rest of the team works inside, and is expected to notice when routing or segmentation logic isn't working and propose a fix. This is an individual-contributor role: ownership is over process, quality, and standards - not over people or systems architecture.

Key Responsibilities

Email & Campaign Build

- Build, own, and continuously improve the standardized email templates and journey frameworks used across the team, not just apply them
- Build, test, QA, schedule, and deploy email campaigns, branching drip campaigns/journeys, and other email nurture streams in Dynamics 365 Marketing and ClickDimensions
- Define and maintain the QA standard for personalization, links, forms, and landing pages prior to launch
- Monitor deliverability & outbound impact
- Run A/B tests on emails, analyze results, and translate findings into template or process updates
- Creates and shares email reporting and insights

Segmentation & Lead Routing

- Build and maintain audience segments and lists across CRM and ZoomInfo per current targeting criteria
- Monitor segmentation and routing performance,



and proactively propose changes to segmentation logic and lead-routing rules when the data suggests they're underperforming
- Manage account and contact list imports, cleanup, and de-duplication
- Maintain subscription/opt-in status and list hygiene

Data Management

- Route inbound leads in real time; ensure proper tagging and routing to BDRs/sellers, flagging systemic routing issues rather than only fixing individual exceptions
- Monitor and maintain data quality, audience integrity, and CRM synchronization
- Execute data research and cleanup tasks, and flag anomalies with a proposed root-cause fix, not just the symptom
- Own operational documentation for segments, lists, campaign assets, and templates

Webinar Setup

- Build, configure, and deploy webinars in RingCentral Events, Dynamics 365 Marketing, and Microsoft Teams
- Set up registration pages, reminder emails, and follow-up sequences
- Track registration, attendance, and engagement data in CRM

Qualifications

Required

- 5+ years hands-on experience executing B2B email campaigns and journeys on a marketing automation platform
- Demonstrated experience building - not just following - templates, frameworks, or standard operating processes
- Experience with CRM-based list/segment management, including having proposed or influenced segmentation or routing logic
- Robust Excel skills
- Strong attention to detail and QA discipline, with the judgment to know when to escalate a pattern instead of quietly fixing it
- Comfortable operating with more autonomy than a standard SLA-driven execution role

Preferred

- Dynamics 365 Marketing, ClickDimensions, ZoomInfo
- RingCentral Events

📌 Senior Marketing Operations Specialist (Hyderabad)
🏢 Quisitive
📍 Hyderabad