About Broadway

Broadway is redefining the modern retail experience for the digital-native, conscious consumer. We bring together premium brands, curated experiences, and a culture that values people, relationships, agility, and innovation. Our BPC Floor Crew play a vital role in bringing the Broadway experience alive for every customer.

Role Overview

As a BPC Floor Crew Member, you will be the face of our Beauty & Personal Care category on the shop floor. You will guide customers, showcase products with expertise, drive trials and conversions, and ensure a seamless, elevated Broadway shopping experience.

Key Responsibilities

Customer Experience & Sales

- Greet customers warmly and assist them with queries across skincare, haircare, personal care, fragrances, and wellness products.
- Conduct product trials, demos, and consultations to drive engagement and sales.
- Understand customer needs and recommend suitable products/regimes with confidence.
- Support daily/weekly sales targets and work collectively with the team to achieve store goals.

Product Knowledge & Trials

- Maintain deep knowledge of ingredients, advantages, usage, precautions, and product differentiators.
- Participate in brand trainings and assessments to stay updated on product innovations.
- Drive high-quality trials (skin prep, shade matching, demos) to improve conversion metrics.

Floor Excellence





- Maintain immaculate merchandising standards as per Broadway & brand VM guidelines.
- Ensure testers, trial stations, gondolas, and fixtures are always clean, replenished & presentable.
- Monitor inventory levels & coordinate with the backend team for stock refills.

Operations & Compliance

- Follow all SOPs related to time & attendance, grooming, hygiene, safety, and store protocols.
- Accurately bill customers and support smooth checkout experiences.
- Ensure strict compliance with Broadways POSH guidelines and workplace policies.

Performance & Culture

- Uphold Broadways People-First culture, demonstrating curiosity, humility, candor, and agility.
- Actively participate in feedback loops, competitions, learning modules, and cultural rituals.
- Collaborate with peers to create a vibrant, energetic store environment.

What We’re Looking For

- 0–3 years of experience in retail, beauty, personal care, or customer-facing roles (freshers welcome).
- Strong communication skills, confidence, and a friendly customer-first approach.
- Passion for beauty & wellness; comfort with product trials and hands-on demos.
- Ability to work in rotational shifts and weekends as per store roster.
- High ownership, reliability, and intent to grow within a fast-paced retail environment.

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