We are seeking a highly motivated and results-oriented Business Development Associate/Specialist (BDA) to support our Oracle Practice sales and marketing initiatives. This role will work closely with the Onshore Business Development Head, Oracle Practice Leadership Team, and Sales Organization to drive pipeline generation, webinar engagement, and meeting creation activities.

The ideal candidate will possess strong business communication skills, a hunter mentality, and the ability to effectively position Oracle-related consulting and managed services offerings to prospective and existing clients. This role is focused on generating qualified sales opportunities through structured outreach, strategic prospecting, webinar promotion, and partner channel engagement.

Work Schedule: This role is required to work in the US Eastern Standard Time (EST) timezone to effectively collaborate with the Onshore DS Team, Oracle Practice Leadership.

Role Scope

- This role will report operationally to the Onshore Business Development Head.
- The individual will support sales activities but will not be expected to attend US customer meetings.
- The role will focus on opportunity creation, meeting generation, prospect engagement, and marketing campaign support.

Responsibilities

Primary Responsibilities

Pipeline and Meeting Generation

- Execute targeted outbound prospecting campaigns to generate qualified sales meetings.
- Identify, engage, and nurture prospective clients across target industries.
- Conduct research to uncover potential opportunities within existing and new accounts.
- Support pipeline development by identifying client needs and qualifying opportunities.

Webinar and Marketing Campaign Support

- Promote Oracle-focused webinars and marketing initiatives.
- Drive webinar registrations and attendance through coordinated outreach efforts.
- Assist in follow-up activities related to webinars and marketing events.
- Ensure outreach efforts are structured and coordinated to avoid audience fatigue and duplicate communications.

Prospecting Activities

- Execute outbound email campaigns.
- Conduct LinkedIn-based prospecting and engagement.
- Perform event and webinar follow-up activities.




- Support partner channel prospecting initiatives.
- Conduct cold-calling activities, particularly in support of partner channel engagement and opportunity identification.

Communication and Coordination

- Draft professional outreach emails and communications targeted at executive and business audiences.
- Maintain accurate records of prospect interactions and communicate updates, notes, and prospect insights to the onshore sales team.
- Collaborate closely with the Onshore BDA Manager and Sales Teams to ensure seamless information flow and follow-up.

Market and Industry Awareness

Develop knowledge of Oracle solutions and client challenges across key target industries, including:

- Hospitality & Gaming
- Industrial Manufacturing
- Consumer Products
- Communications, Media & Entertainment
- Professional Services (including Engineering & Construction)
- Retail
- Life Sciences

Collaboration & Coordination

- Align closely with onshore practice leaders, pre-sales teams, and alliance partners
- Act as a liaison between offshore and onshore stakeholders

Essential Skills

Job

To qualify for the role, candidate must have:

Essential Skills

- 8+ years of experience in Business Development, Sales Support, or Inside Sales
- Experience supporting US-based sales teams, preferably in the technology or Oracle ecosystem is a major plus.
- Strong understanding of B2B sales processes and lead lifecycle management
- Excellent research and analytical skills
- Strong written and verbal English communication skills (mandatory for US stakeholder interaction)
- Strong executive-level email drafting and outreach capabilities.
- Business acumen with the ability to understand client challenges and value propositions.
- Demonstrated prospecting and lead generation skills.
- Strong organizational and follow-up capabilities.




- Self-starter with a proactive, hunter-oriented mindset.
- Ability to work effectively with offshore and onshore teams.

Preferred Experience

- Experience in business development, inside sales, lead generation, or demand generation roles.
- Exposure to Oracle consulting, ERP, cloud solutions, managed services, or enterprise technology services.
- Understanding of consulting services sales and solution positioning.
- Familiarity with one or more of the target industries listed above.

Technical Skills

- Proficiency with Microsoft Office applications.
- LinkedIn Sales Navigator or similar prospecting tools is a plus.
- CRM experience is beneficial but not required. Salesforce experience is not required for this role.

Personal

- Should be approachable, should be flexible at work, Graveyard shift hours coverage on a need basis.
- Should understand business objectives and organization structure.
- The candidate must have strong work ethics, trustworthiness, and self-confidence.
- The candidate should work accurately with good attention to detail by maintaining confidentiality and integrity.
- Ability to work under pressure to achieve the multiple daily deadlines

Preferred Skills

Job

- Experience with Oracle cloud products is a plus.
- Bachelors degree in Business Administration, Marketing, IT, or a related field
- Leadership skills and the ability to mentor junior team members, gradually.
- Experience in proposal management and RFP/RFI processes
- Familiarity with sales enablement tools and marketing automation platforms

Personal

- The candidate must have strong work ethics and trustworthiness.
- The candidate must have leadership capabilities and create a working environment where the team wants to work for the leader.
- The candidate should work accurately with attention to detail by maintaining confidentiality and integrity.
- Must be highly collaborative and team oriented with commitment to excellence.
- Ability to work under pressure to achieve the multiple daily deadlines for client deliverables

Other Relevant Information

Associate is expected to be working from Office as per WFO policy.

📌 Inside Sales- Business Development - Oracle ERP (EST Shift) (Hyderabad)
🏢 The Hackett Group
📍 Hyderabad