Objective: To achieve the Sales Objectives for the assigned Area through the team of Sales Team Leaders, Market Developers, Route Salesmen by brand and pack, handling Primary and Secondary sales, Distribution.
Title: Area Sales Manager
Function: Commercial
Job Responsibilities:
1. To track Productivity Measures and implement corrective actions
2. To regularly evaluate distribution gaps in terms of fill rate, servicing and take corrective actions
3. To allocate Horizontal expansion Targets Sales Team Leader wise & track Horizontal Expansion plans and take corrective action on the same
4. To complete predefined On the Job Trainings to provide inputs for improving functional skills and to implement Capability Initiatives, review progress and take corrective action.
5. To drive improvement of Market execution as per Right Execution Daily
6. To track and report on competitive activities and developments and propose any activities to counter the same.
7. To effectively implement any sales, promotional activity, current product launch
8. To plan discount and Direct Market Expenses spend as per allocated budget and monitor actual spends.
9.
To manage Placement of Sales Generating Asset to ensure optimum productivity and to ensure regular tracking of assets and adherence to Company Asset Policy
10. To evaluate performance and skills of Sales Team Leaders and Market Developers and provide inputs via on the job coaching, training etc