Position Summary:

- Drive sales growth, profitability, and operational excellence across the assigned region comprising Full Price (FP) and Factory Outlet Centre (FOC) stores.
- Deliver business targets by maximizing store performance, productivity, and customer experience.
- Lead allocated regions business development initiatives and identify opportunities for market and store expansion.
- Ensure consistent execution of PUMAs brand standards, operational processes, and retail initiatives across all stores.
- Build and develop high-performing retail teams through the recruitment, coaching, and capability development of Store Managers.
- Collaborate with franchise partners and key stakeholders to drive operational efficiency and sustainable business growth.

Reports to: Teamhead Retail Experience (South)

Key Objectives:

- Maintaining the Customer service at the front end.
- Ensuring smooth operations across all retail stores of PUMA India by generating Revenue
- Ensuring the right manpower in right numbers across PUMA Stores in the region
- Recruitment of the store managers for a given store in co-ordination with the Regional HR
- Maintain updated knowledge of key competitor products, distribution and pricing strategies as well as stay up-to-date on the latest retail technologies and trends
- Proactively seek opportunities to develop business strategies, enhance customer experience, and to maximize ROI.




- Look for new properties for the perspective of business development in the region
- Ensuring that all the stores have the desired inventory in place
- Provide leadership, development and supervision to store managers
- Manage discounts, store initiatives roll outs and promotional events for the retail stores
- Approach institutional coordinators in the given regions for tie ups regarding PUMA merchandise and plan promotional activities/events
- Monitor competition data and sale mapping Vs PUMA stores to track share of market.
- Conduct regular and timely alignments with franchise owners and partners to ensure seamless store operations and identify and drive current business development opportunities for portfolio building of the partner.

Key Performance Indicators:

- Net Sales
- Achieving KPIs
- Discounts
- Number of institutional tie-ups
- Generate revenue
- Meeting targets

Organizational Relationships:

- Internal: Projects, IT, Marketing, Strategy, Retail, Finance and HR
- External: Schools/institutes/Fitness Channels, Store managers, transporters and Local management

Eligibility Criteria And Functional Competencies Required:

- Excellent communication skills.
- At least 5+ years experience in sales and/or management.
- Must have a bachelor's degree in business, marketing, finance or related field.
- Willing to travel up to 75 percent of the time.
- Strong analytical skills.
- Proven track record of meeting sales target

📌 Area Retail Manager - Hyderabad
🏢 Puma
📍 Hyderabad