Job Title: Digital Marketing Executive (Immigration Industry)

Job Summary

We are looking for a results-driven Digital Marketing Executive with prior experience in the immigration, visa, or overseas education industry. The ideal candidate should have hands-on experience in planning and executing digital marketing campaigns, generating quality leads, increasing brand visibility, and managing multiple online marketing channels.

Key Responsibilities

- Develop and execute digital marketing strategies to generate leads for immigration and visa services.
- Manage and optimize LinkedIn Marketing campaigns for lead generation and brand awareness.
- Plan and execute WhatsApp Marketing campaigns while following platform best practices.
- Create and manage SEO strategies, including on-page and off-page optimization.
- Build high-quality backlinks to improve website rankings.
- Plan, promote, and coordinate webinars and online events to generate qualified leads.
- Create, manage, and optimize Google Ads campaigns.
- Manage Facebook Ads, Instagram (Meta) Ads, and other Meta marketing campaigns.
- Plan and execute YouTube Ads campaigns.
- Update, manage, and coordinate website design and content to improve user experience and conversions.
- Monitor website performance using analytics tools and recommend improvements.
- Create engaging marketing content for social media, blogs, email campaigns, and landing pages.
- Track campaign performance, prepare reports, and optimize campaigns for better ROI.
- Coordinate with the sales and counseling teams to improve lead quality and conversion.

Required Skills

- Experience in the immigration, visa consultancy, or overseas education industry is mandatory.




- Strong knowledge of LinkedIn Marketing and B2B lead generation.
- Experience with WhatsApp Marketing tools and campaigns.
- Expertise in SEO, backlink building, keyword research, and content optimization.
- Hands-on experience with Google Ads, Meta (Facebook & Instagram) Ads, and YouTube Ads.
- Knowledge of website management using WordPress or similar CMS platforms.
- Basic understanding of website design, landing pages, and conversion optimization.
- Familiarity with Google Analytics, Google Search Console, and SEO tools such as SEMrush or Ahrefs is preferred.
- Solid communication, analytical, and campaign management skills.
- Ability to manage multiple campaigns and meet lead generation targets.

Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 25+ years of digital marketing experience.
- Previous experience in the immigration industry is mandatory.

Preferred Skills

- Experience with CRM systems and marketing automation tools.
- Knowledge of email marketing campaigns.
- Experience creating webinar funnels and lead nurturing campaigns.
- Basic graphic design or video editing skills are an added advantage.

Employment Type

- Full-time

Industry

- Immigration / Visa Consultancy / Overseas Education

Experience Required

- 2–5 years (Immigration industry experience preferred/mandatory)

Key Performance Indicators (KPIs)

- Qualified lead generation
- Cost per lead (CPL)
- Website traffic growth
- Search engine rankings
- Webinar registrations and attendance
- Social media engagement
- Return on Ad Spend (ROAS)
- Lead-to-conversion ratio

For Apply :

(phone hidden) Shravanthi

[email protected]

📌 Digital Marketing Executive (*Immigration Industry*) (Hyderabad)
🏢 Orbit Staffing Innovision
📍 Hyderabad