Position - SFMC Business Analyst

Location - Only Bangalore ( ECity)

The ideal candidate produces documentationUser Stories, Process Maps, and UAT plans—that drive consistent execution across internal teams and global consultant partners. Core Responsibilities

1. Marketing-to-Sales Process Design (L2O)

Lead Flow Optimization:

Define requirements for lead intake, scoring, and automated routing to ensure a seamless transition from Marketing to Sales.

Conversion Mapping:

Document the functional logic for converting Leads to Accounts, Contacts, and Opportunities, including custom field mapping and validation rules.

Campaign Attribution:

Partner with Marketing to ensure Salesforce architecture supports accurate ROI tracking and campaign influence reporting.

2. Requirements Leadership & Documentation

Discovery:

Lead workshops to capture business pain points and translate them into Epics

and User Stories with rigorous

Acceptance Criteria.

Process Mapping:

Use Lucidchart to build As-Is and To-Be flows to identify bottlenecks in the sales motion.

Delivery Artifacts:

Own the Business Design Documents (BDDs) and ensure a clear "Definition of Ready" before developers begin a sprint.

3. Functional Support & Collaboration

Technical Liaison:

Partner with Salesforce Architects to validate that technical designs (Flows, Apex, Integrations) meet the original business intent.

Agile Execution:





Active participation in Sprint Planning, Backlog Refinement, and Retrospectives.

4. Testing & Adoption

UAT Leadership: Create end-to-end test scenarios, coordinate business sign-off, and manage defect triage.

Required Qualifications

Experience:

7+ years as a Business Analyst, with 3+ years dedicated to the Salesforce ecosystem.

Domain Expertise:

Proven experience in Marketing Operations

or Sales Ops,

specifically managing lead-to-appointment or lead-to-prospect workflows.

Tools: Expert level in Jira, Confluence, and Lucidchart.

Certifications: Salesforce Certified Business Analyst or Administrator is required. Sales Cloud Consultant is a plus.

Communication:

Exceptional English verbal and written skills; ability to influence stakeholders in the US (PST) and India (IST).

Agile Fluency:

Deep understanding of Scrum methodologies and the ability to manage a groomed backlog..

Also kindly ensure that the resumes are shared strictly in the following format:

Candidate photo on the resume

Full Name

Current Company / Where they are currently working

Whether the candidate is based in Bangalore or their current location

LinkedIn Profile Link

Also, please verify the candidate’s LinkedIn profile and include the link in the resume, as many profiles we are receiving currently are not appearing on LinkedIn.

📌 SFMC Business Analyst (Hyderabad)
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