Job Description:

The Advertising Operations Manager Feed Management is responsible for managing, optimizing, and scaling digital marketing product feeds across multiple channels using Client. This role focuses on data accuracy, feed transformation, automation, and performance enablement to ensure products are correctly represented and optimized across search, shopping, and digital advertising platforms.

Responsibilities:

Product Feed Management (Primary Focus)

- Own end-to-end product feed lifecycle within Client
- Manage feed ingestion, mapping, categorization, and transformation
- Ensure data accuracy across titles, descriptions, attributes, GTINs, pricing, and availability
- Optimize product data for Google Shopping, Bing, Meta, and other digital channels
- Maintain feed hygiene by resolving errors, warnings, and disapprovals
- Implement feed rules (title optimization, attribute enrichment, category mapping, segmentation)

Feed Optimization & Performance Enablement

- Improve product discoverability and CTR
- Align feed strategy with campaign objectives
- Create segmented feeds for bidding strategies
- Enable data-driven segmentation Automation & Workflow Management
- Set up automated feed rules and schedules
- Handle bulk updates and transformations




- Maintain inventory and pricing sync
- Work with APIs, FTP, and data sources Platform Expertise (Client)
- Configure and manage feed settings
- Monitor change logs and audit trails
- Troubleshoot feed issues
- Collaborate with technical teams

Performance Monitoring & Analysis

- Track CTR, CPC, CVR, and revenue contribution
- Identify performance gaps
- Recommend improvements Reporting & Insights
- Build dashboards (Excel, Power BI, Looker Studio)
- Analyze feed health and performance
- Support reporting cycles

Stakeholder Collaboration

- Work with marketing, catalog, and client teams
- Translate business needs into feed execution Quality Assurance & Compliance
- Ensure compliance with platform policies
- Conduct QA checks
- Maintain documentation

Required Skills:

- Robust expertise in feed management
- Hands-on experience with Client (ChannelAdvisor)/Digital Marketing platforms
- Knowledge of Google Merchant Center/Shopify
- Advanced Excel skills
- Understanding of SEO for product data
- Familiarity with APIs, FTP, XML, CSV

Qualifications:

- Bachelors degree in relevant field
- 4-8 years experience
- Google Ads / Shopping certifications preferred

📌 Feed Management Specialist (Hyderabad)
🏢 MediaMint
📍 Hyderabad